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Buzz Marketing for Technology
OCTOBER 18, 2013
According to Forrester Research , U.S. I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. eCommerce Optimization Personalization CMOs Customer Experience ecommerce Forrester'
Buzz Marketing for Technology
OCTOBER 25, 2013
As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” What works on the PC may fail on a smartphone. People don’t engage with brands; they engage with a purpose.
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Buzz Marketing for Technology
APRIL 25, 2013
In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. I also like to think the traditional path that the CMO has taken to get into the C Suite is changing.
Buzz Marketing for Technology
JULY 28, 2010
The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. This is something I am working on for FY11 and will be more than just a social network for our best customers. Tweet This!
Buzz Marketing for Technology
JULY 27, 2009
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. The problem is the (P) in the POST method.
Buzz Marketing for Technology
SEPTEMBER 8, 2008
Let me explain … If you are like me working to drive thought leadership out of our organization and into the hands of would be prospects, then you know the first place that this phenomena of Marketing's Customers happens is online. They may not be the ones you think I mean. I mean real customers of marketing.
Buzz Marketing for Technology
JUNE 30, 2010
In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Let me explain ….
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