Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. In other words, you need more ingredients. Believe it or not, posting videos on YouTube isn’t a video strategy.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 One idea is to ask a question like, “Use one word to describe how you feel about this product.” Then offer them five to six words from which to choose. While you are selecting the words, you can vary them enough that they align with certain feelings.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

Martech

MARCH 20, 2023

Dig deeper: AI is used in marketing by two thirds of B2B orgs, Forrester finds 2: Be brief. Using fewer words forces you to pinpoint what it is you want. Before you enter your prompt, read it and ask yourself, “Is this word really necessary?” Use words that are easy to understand. If so, include that in the prompt.

Account Based Marketing 96

Account Based Marketing Marketing AI Top of Funnel Forrester 96

Square 2 Marketing

JUNE 13, 2022

If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester study, “ How Video Will Take Over The World, ” a minute of video is worth 1.8 million words.

Video Marketing 76

Video Marketing Marketing Websites Forrester Marketing & Strategy 76

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Some more complex words are necessary at times, but if you’re using words that don’t sound like your audience, you need to simplify. Most industries are in a state of content marketing saturation. The findings?

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Leadspace

MARCH 9, 2022

The phrases “actions speak louder than words” and “you are what you eat” come to mind as I think about the characteristics of a great B2B Customer Data Platform. This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

The phrases “actions speak louder than words” and “you are what you eat” come to mind as I think about the characteristics of a great B2B Customer Data Platform. This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Zoominfo

JUNE 11, 2021

In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 A word of advice is to minimize the number of platforms you use. The pandemic delivered both disruption and opportunity. People shop for services and products differently, even in the B2B realm. trillion in the U.S. Why the Change?

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Vision Edge Marketing

APRIL 7, 2020

A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates. One way to make sure the logic holds is to insert the word “therefore” into the chain.

Customer Satisfaction 170

Customer Satisfaction Work Management Forrester Lead Scoring 170

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Contently

MAY 31, 2017

In other words, they’re not built for enterprise-level marketing teams. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” That’s where content marketing software comes in.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Content Marketing 144

Contently

DECEMBER 3, 2020

Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract. In other words, our algorithm is able to determine how much money a competitor would need to spend in order to replicate your keyword rankings and visits with paid advertisements.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Use your marketing communication tools to empower your fans to spread the word about your brand. Incentivize word-of-mouth marketing by using a loyalty program and frequent outreach to create a sense of community.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

SpotMe Blog

JULY 28, 2023

Features like customizable registration forms , email marketing , and social sharing make it easy to spread the word about your event and get more people to sign up. 464 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Heinz Marketing

JANUARY 26, 2023

In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Think about the Gartners and Forresters of the B2B world – they’ve become category leaders because they’ve done enough research that their audience trusts what they have to say.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. In other words, respondents weren’t sure if people were happy with how they were being treated. Here’s why: First, B2B lead conversion to actual revenue conversion is low.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The root word of emotion and motivate is the same. Also, I rarely hear customers use the word content. You’re helping people change.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Content Standard

APRIL 5, 2021

In other words, much of the content you create offers comparatively little value. Ian Forrest, global marketing officer at New York Life Investments, describes the direction his company took to become more customer centric. These areas of need might exist within your customer experience or across your industry as a whole.

Top of Funnel 106

Top of Funnel Differentiation Paid Search Agency Thought Leadership 106

Oktopost

JULY 29, 2021

Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology. Help us get the word out! It’ll take you less than a minute and it’ll help us spread the word about Radically Transparent. Catch all episodes here. Like What You Heard?

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Vision Edge Marketing

FEBRUARY 22, 2022

Echoing the words of McKinsey, “consideration is a company’s most critical battleground.” For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . What do you need next to grow? You need consideration. .

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Contently

NOVEMBER 10, 2022

It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Heinz Marketing

DECEMBER 26, 2020

Some wise words on writing and how non-complicated it needs to be. The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester. Building a customer-centric culture in your workplace can be difficult, but here are some steps you can take to get started. Thanks, Syed Balkhi. A Place to Write. Great read, Alex Dalenberg.

B2B 78

B2B Storytelling PR Deliverability 78

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. There is one word that marketers should keep in mind when it comes to cross-selling and upselling to customers – relevance. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. In other words, is a good benchmark for the big guys. Five Benchmarks. New is good, but be careful.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Martech

DECEMBER 2, 2021

These aren’t the same fighting words you would have heard a few years ago.”. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an account-based marketing strategy. The results of these adoptions are promising.

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Contently

MARCH 22, 2019

.'” That way you start to understand what formats, styles, and even specific words make for an effective title. For a good starter course, CoSchedule offers a tearsheet full of 500 “power words” that help with building emotional headlines. For that reason, clear and descriptive beat clever and cryptic most of the time.

Work Management 167

Work Management SEO Forrester Creativity 167

Martech

AUGUST 30, 2022

Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”. Businesses know they need to be customer-focused in each aspect of their marketing operations.

Touchpoints 100

Touchpoints Gartner Word of Mouth Loyalty 100

Marketing Interactions

MARCH 25, 2023

A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. From word changes to “toning down ideas” to nixing things that might ruffle feathers, or agitate competitors, the reasons can be confounding. Start by talking to buyers and customers.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Biznology

JANUARY 16, 2017

Avoid giving them a formal survey because it will give them too much time to think about how to word feedback—try to catch them in the moment. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I What got their attention?

Pricing 80

Pricing Price Loyalty Forrester 80

Buzz Marketing for Technology

APRIL 30, 2013

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Adding excess scope at the start often leads to trimming things down later on—in other words, wasted time, money and effort. Think long-term. Know what you need.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Content4Demand

FEBRUARY 16, 2021

I like Hubspot ’s clear, concise definition: “Advocacy marketing is the process of inciting and equipping customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing. In other words, it’s providing products, experiences and customer service so good that customers can’t help but share.”

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115