B2B Lead Generation Blog

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Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Zappos was founded in 1999 and sold to Amazon for $1.2 Tweet This! Digg this!

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Someone can come in and undercut you (think Sam Walton against every major retailer). Tweet This! Digg this!

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Advocacy Marketing Part 2: Building Your Plan in 5 Steps

Marketing Action

Advocacy marketing is a centuries-old (at least) practice commonly known as word-of-mouth (WOM) advertising. Forrester Research reports that 85% of B2B decision-makers rely on online communities when researching business technologies. Welcome to part deux of our 2-part series on advocacy marketing. and Why is it awesome? Let’s start with …. brief recap of part 1. Ring a bell? Reviews.

WOM 35

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Tweet This!