MARKETING ACTION | MONDAY, DECEMBER 1, 2014
[Forrester, WOM] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
Advocacy marketing is a centuries-old (at least) practice commonly known as word-of-mouth (WOM) advertising. Forrester Research reports that 85% of B2B decision-makers rely on online communities when researching business technologies. Welcome to part deux of our 2-part series on advocacy marketing. and Why is it awesome? Ring a bell?
TRADESMEN INSIGHTS | WEDNESDAY, JULY 17, 2013
[Forrester, WOM] Have You Ever Considered Word of “Mouth Referral Programs” to Reach the Professional Tradesman?
That’s why word of mouth (WOM) plays such an important part. 80% of all B-to-C and B-to-B purchases involve some WOM recommendations during the purchasing cycle according to Forrester. recently downloaded a Referral Marketing Guide from Extole that outlines six steps to take to make sure your WOM program gets results.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 1, 2010
[Forrester, WOM] FOUND the ROI of Social Media for B2B Marketers!
Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Enter Social Customer Support …. Email this to a friend?
DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
[Forrester, WOM] Finding B2B Social Media Tools That Add Value – not Just Time
Start with Forrester’s POST approach , and fold the tools in later. That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. Why do you want to test the tool? Thanks!
LEADER NETWORKS | MONDAY, OCTOBER 18, 2010
[Forrester, WOM] Common Sense Social CRM: How Social Metrics Affect the Bottom Line
Many executives are familiar with this idea; a survey conducted by Forrester Research in 2009 showed the number of companies focusing on customer retention had nearly doubled from the preceding year. business will calculate each customer’s lifetime value (CLV) and customer equity (CE). The sheer volume and variety is nearly overwhelming.
B2B MARKETING ZONE POSTS | WEDNESDAY, JULY 7, 2010
[Forrester, WOM] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Customers. - CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Enjoy.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 19, 2010
[Forrester, WOM] Social Customer Support delivers Strong ROI
Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). This is why they find it hard to see results that make for a strong ROI. Tweet This! Share this on Facebook.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010
[Forrester, WOM] Customer Service is the New Marketing
It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This! Digg this!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 25, 2010
[Forrester, WOM] The Perfect Storm in Customer Service
In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. But the back side of those objectives is where the perfect storm lives!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
[Forrester, WOM] It pays to provide Support with Social Media
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not be on the winning side of that equation. Tweet This!
MARKETING INTERACTIONS | THURSDAY, JUNE 25, 2009
[Forrester, WOM] Socialize B2B Customer Advocacy
But, before we get to that, here's a few things that might surprise you: 84% of buyers are influenced by word of mouth [WOM] - Forrester Research. study by Keller Fay found that executives have 118 WOM conversations a week [EVERY WEEK]. Their name is Zuberance. That interested me. So what's an advocate?
ACHIEVE MARKET LEADERSHIP | THURSDAY, JUNE 5, 2008
[Forrester, WOM] What Flavor of Web Strategist Do You Need?
Advertising Strategist (Media, SEO, SEM, WOM) Focused on media and online advertising. Jeremiah Owyang did a post on the need for the social media manager and two distinct roles that Forrester sees emerging: the social media manager and the community manager. They live and die by data and results. blogs) or audience segment (Gen Y).