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Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

3 top tools for branding in a Web 2.0 world by iMedia Connection John Gray explains how to use Facebook, Wikipedia and Twitter as components of an integrated Web 2.0 Tags: Web 2.0 Find the answers to these questions and others here in still more of the best posts of the last year on social media marketing.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Social Tagging.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing. Tags: Web 2.0 55% of B2B buyers have created profiles on social networks. Social Tagging Research and Reports.

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What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

On the buyer side, FYIndOut is targeted at SMBs that are generally too small to have policies against endorsing vendors (as many larger enterprises unfortunately do) or to be clients of analyst firms like Gartner or Forrester. Social Tagging Web Marketing. Tags: Web 2.0

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Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0 It's heartening that he refers to SEO as "probably THE most essential element of Web design." colors need not apply) about the most critical factors in site design.

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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. Want to know how you rank as a Twitter user (or check out anyone else's rank)?

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How Can Marketers Harness The Social Web? by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. Listening and sincerity are high on her list.