Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Because video is often the most efficient way to deliver information, many of these assets will be videos. Much lower production costs.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Video Marketing Maturity Means Getting More Strategic. Image via BigStockPhoto.com. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

JUNE 9, 2016

Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Get the Report. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Vidyard

APRIL 8, 2021

Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. The reality is that regardless if and when we head back to the office, we don’t see video for sales going anywhere. The value that video brings to businesses—both B2B and B2C—is only increasing.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Most of us have more video available then we think. Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

MAY 9, 2017

So with all the new technologies emerging, like artificial intelligence, internet of things, and personalized video, how do you know what to invest in, and what to ignore? So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts!

Forrester 60

Forrester Allocation Case Studies Case Study 60

Vidyard

APRIL 8, 2021

Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. The reality is that regardless if and when we head back to the office, we don’t see video for sales going anywhere. The value that video brings to businesses—both B2B and B2C—is only increasing.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

OCTOBER 27, 2019

Why Use Video Marketing? Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Put Your Videos to Work.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Martech

JANUARY 5, 2024

Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

Media 105

Media Advertising Agencies Paid Search Agency Forrester 105

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Maybe you searched for “cat videos” and you got website listings of all cities with the letters “c-a-t” in them, or you got a bunch of links to videos of clowns. Do they really need to see clown videos before they get to the cat video? Are you old enough to remember the first version of the internet?

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

OCTOBER 27, 2019

Why Use Video Marketing? Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise, more and more marketers understand the importance of video for business. Here are the 6 reasons highlighting the importance of video and why it should be a a star player in your content marketing strategy; #6. When asked 51.9%

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). In fact, 46% of adults in the U.S.

Small Business Marketing 115

Small Business Marketing Examples Video Marketing Branding 115

Zoominfo

JANUARY 28, 2021

However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories. No problem!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

APRIL 19, 2017

To this end, customer support videos can do more to improve the cost-per-quality of your support, educate them with less effort, and retain them better than any other support tool. How video leads to better, faster, cheaper support: 1. Video improves the cost and quality of your support. But self-service videos?

Video Marketing 105

Video Marketing Emarketing Multi-Channel Forrester 105

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Video, on the other hand, has this feedback loop built in.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

AUGUST 18, 2017

But there’s a simple answer: video. If a picture is worth a thousand words, a video is worth 1.8 No really, that’s what Forrester concluded. Video connects with people on an emotional level. Video connects with people on an emotional level. Yet all of this can be done better on video.

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Vidyard

APRIL 28, 2017

Many who try are finding that the best weapon to achieve this is self-help video. Videos are powerful and necessary – according to research by Amazon , customers expect them. And Kayako , a video marketing agency, finds that they even prefer it: 68% of customers would rather watch a video than call support.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. How will you innovate with video formats? Fast Forward offers answers.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Magisto

SEPTEMBER 7, 2018

I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page. Adding a video to your landing page can increase conversions by 80%!

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Vidyard

MARCH 13, 2018

Organizations including Amnesty International, Axonify, Quorum Software and YMCA are embracing personalized video powered by Vidyard to do just that: to create memorable customer experiences that double engagement, increase satisfaction and inspire customer action. Thanks to their creative execution, this campaign saw an incredible 83.1%

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Magisto

SEPTEMBER 7, 2018

I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page. Adding a video to your landing page can increase conversions by 80%!

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. A viral video is every company’s ultimate fantasy. And this is why video is so important – it’s easy to share. It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Vidyard

SEPTEMBER 12, 2017

Yet, when salespeople are new to video, they can come across like late-night infomercial hosts pitching some sort of slap-chopping kitchen appliance. To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. Hook them early with a powerful lede.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Zoominfo

JUNE 11, 2021

Prospect with video. Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Prospect with video. Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130