Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Biznology

JULY 5, 2017

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

NOVEMBER 30, 2021

Or do you want to expand into a new segment, territory or vertical market? In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy. Can sales and marketing work together to identify our target accounts?

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

The Customer

JULY 15, 2021

The acquisition unites respective industry leaders and propels CSG into new industry verticals, unlocking a $10 billion global market growth opportunity that further extends the company’s position in customer experience management. For more information on CSG’s customer engagement solutions, visit [link]. .

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Today, PROS is behind most of the world’s airfares, Bruno estimated, and also supports enterprise CPQ in many other verticals. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017.

Top of Funnel 92

Top of Funnel B2B Forrester B2B Sales 92

Content4Demand

JULY 13, 2021

This data is helpful for ad retargeting and can guide you toward the kind of content you should be distributing to specific verticals or particular accounts. Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Write your criteria for lead routing (territories, vertical focus, product interest, etc.). Here’s why: First, B2B lead conversion to actual revenue conversion is low.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Martech

FEBRUARY 28, 2022

A Forrester WAVE matrix of leading vendors is one. You’re also looking at how your marketing automations performed at each step and how they were tagged by source, vertical, intent, dollar amount, and other factors. When we focus on intent, we see email’s uses and value differently. Many factors influence intent.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Travel —25% ranked lack of scale as their top challenge.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Ledger Bennett

JANUARY 9, 2022

This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. According to Forrester a company must become customer obsessed in order to successfully transfer to a subscription business model. “What sounds straightforward on paper can be a tall order.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

6sense

DECEMBER 10, 2021

Industry leaders like Brightcove, Cognizant, and SYKES became 6sense customers in 2020, demonstrating the company’s continued adoption within the technology industry as well as growth in other verticals like business services.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%

Gartner 40

Gartner Forrester Spending Budget Programs 40

SalesIntel

DECEMBER 27, 2021

According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. You can place custom research requests for any industry, vertical, or persona, and we’ll get the information you need within hours. SalesIntel offers 1,200 on-demand researchers and 200 full-time researchers. Get Started.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

6sense

JANUARY 14, 2022

Vertical Strategy. We believe that our position in this 2022 Magic Quadrant report — coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports — validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing. Marketing Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Martech

SEPTEMBER 28, 2021

Frequently in B2B marketing, prospects are in different verticals, so marketing needs to be able to match the right assets with the right account. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 99

Account Based Marketing ABM Campaigns Paid Search Agency 99

SmartBug Media

OCTOBER 1, 2020

This report shows us marketing and finance’s overarching objectives when working across departments: Forrester's report discusses these three activities to get finance and marketing to work closer together: Making more joint decisions. Viewing marketing as a growth center instead of a cost center. Industry benchmark comparisons.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. They aren’t alone.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

6sense

JANUARY 7, 2022

The company has been positioned in Leader Quadrant based on its Completeness of Vision and Ability to Execute which we consider have demonstrated 6sense’s overall leadership across Market Understanding, Marketing Strategy, Sales Strategy, Offering Strategy, Business Model, Vertical Strategy, Innovation, and Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

ClickZ

AUGUST 27, 2020

According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. Regardless of your business, industry, or vertical – taking your customer’s promotion to market fast enough to respond to changes in both consumer behavior and in the market. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Sword and the Script | B2B

SEPTEMBER 24, 2020

Part of relevancy is speaking to business problems unique to a vertical market. Some 70% of B2B buyers said “relevant content that speaks directly to our company” was “very important” in the survey. Indeed, 96% of respondents said messaging that speaks “directly to our industry needs” was important.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

ActiveDEMAND

JUNE 25, 2020

Forrester is predicting that marketing agencies will see staffing losses of 1/3 and marketing groups will slash ad spend by about 30% year over year. As industry verticals become more global and competitive, companies and marketing agencies have to learn to run faster and use more technology to get better results.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Paid Search Agency Advertising Agencies 59

Engagio

APRIL 19, 2021

Prior to Research in Action, O’Neill spent 12 years at the analyst firm Forrester where he found himself beguiled by this question: But what about the buyer’s point of view? Your report says that most vendors are squarely focused on the tech vertical, and few are on others like finance, manufacturing, and healthcare. Why is that?

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

Salesforce Marketing Cloud

AUGUST 23, 2022

According to Forrester , 83% of insurance sales will involve a digital component. Salesforce offers a suite of solutions for every vertical of the insurance industry. Farmer’s also uses new technology to automate routine tasks so agents can spend more time with customers. Innovating insurance technology is no longer optional.

Ad brokers 52

Ad brokers Marketing AI Work Management Marketing Management 52

The Point

APRIL 23, 2013

Let’s take a closer look: To their credit, Avalara’s email header takes up very little vertical space, so more valuable selling copy doesn’t get pushed down the page. Note the sub-head (“Forrester Research, Inc. An image of the offer appears in the sidebar, making that offer more “real” and tangible.

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

Adobe Experience Cloud Blog

JULY 5, 2016

It may be a specific company size, vertical, buyer type, or all of these combined. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Is there a buyer persona that is more successful for your business?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

KoMarketing Associates

APRIL 11, 2013

For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. View the full report. We plan on having some analysis on this report in the coming weeks. BtoB Research Defining the Modern Marketer. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Perhaps you want to break into a new vertical or industry. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Golden Spiral

MARCH 10, 2022

One client is in a crowded vertical within HealthTech. If that weren’t difficult enough, Forrester recently uncovered a new group of influencers— the early deciders. The results are impressive. Each client is from a different segment of HealthTech and thus has a different customer base. Nevertheless, the growth is noteworthy.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62