vendor 
Zoominfo
NOVEMBER 29, 2023
A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.
Zoominfo
MAY 8, 2020
ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. You can create hyper-specific company search filters in the ZoomInfo platform. Where are those companies located?
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Zoominfo
MAY 31, 2022
ZoomInfo MarketingOS Finally, ABM with data you can trust. Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. Each case of lemonade costs $30, and on average your vendors buy 50 cases per year, totaling $1,500.
Zoominfo
JUNE 27, 2022
often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” or “what is your cost per contact?”
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
SmartBug Media
MAY 13, 2022
Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Are they going to Forrester? Who is most likely to buy and when? Are they going to G2?
Heinz Marketing
AUGUST 20, 2021
According to a blog post from ZoomInfo , “dirty data are faulty bits of information that can present problems in business databases.” A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. Why should I care about data quality?
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