Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Video Marketing Maturity Means Getting More Strategic. Image via BigStockPhoto.com. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Lattice

MAY 17, 2016

This is due to a number of factors, including that customers now have technology at their fingertips to research the tools they need, and make their displeasure known if a vendor doesn’t follow up on the promises they made. Image courtesy of Forrester Research, Inc.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

SpotMe Blog

OCTOBER 7, 2023

Content and materials access to give HCPs access to session materials, presentations, videos, and other content. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Vidyard

MARCH 20, 2018

Basically, you’ve got to leverage your social capital to build identity and relationships–and video can help. Using video, a salesperson can explain why they’d like to connect and this genuine outreach goes a long way with customers. They’re using messaging apps, social media, and video to gain an extra edge.

Forrester 112

Forrester Outreach Social Networks Curation 112

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Maybe you searched for “cat videos” and you got website listings of all cities with the letters “c-a-t” in them, or you got a bunch of links to videos of clowns. Do they really need to see clown videos before they get to the cat video? Are you old enough to remember the first version of the internet?

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Read on to find out.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 81

Work Management Marketing Management Vendors Paid Search Agency 81

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Its roadmap follows up in-video personalization with support for real-time rendering of dynamically personalized video content, which will increase viewer engagement.”

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Martech

JUNE 3, 2022

Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels.

Account Based Marketing 115

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 115

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Reviews as a gateway to buyer intent.

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

Vidyard

NOVEMBER 20, 2017

While it’s impossible to say on an individual basis (your marketing tools will have to tell you that), broadly, they’re in love with new mediums: messaging apps, social media, and of course, video. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Only B2B

JULY 5, 2023

A study by InsideSales.com reveals that 35-50% of sales go to the vendor that responds first, emphasizing the importance of prompt lead follow-up in demand generation efforts. Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Martech

MARCH 30, 2023

Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours. Revella recommends a series of phone, online video or in-person interviews with a select group of customers to gather these five insights. Where did they gather information? Who helped them? How long did it take?

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

Madison Logic

JANUARY 18, 2023

In our ABM Success Series virtual event , guest speaker Nora Conklin, Principal Analyst at Forrester Research, shared the findings from Forrester’s 2021 Content Preferences Survey which reveals that nearly 90% of tech decision-makers say that it’s important for tech vendors to provide relevant content at each stage of the buying process.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

NetLine

JUNE 21, 2022

According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . Despite the fact that B2B buyers are doing more and more research independently before ever contacting a vendor, there are still plenty of ways B2B businesses can benefit their prospects. .

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

KoMarketing Associates

SEPTEMBER 14, 2013

As mentioned above, content marketing takes on more of the sales cycle responsibility through forms such as introductory videos (for many, as good as the first sales handshake and elevator pitch), tutorials, FAQs, product descriptions, etc. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.)

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Biznology

JUNE 17, 2013

.” These two statements make me believe, today, as Bill’s prediction still continues to come true, it has “matured” to be “Video content is king.” By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.

Social Media 120

Social Media Media Forrester Copywriting 120

Leadspace

NOVEMBER 27, 2018

And it’s becoming increasingly clear that simply turning to data vendors for lists of contacts or accounts won’t solve that problem. Watch the video above for Doug’s full 10-minute talk on How AI is Transforming B2B Businesses.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Kapost

JANUARY 3, 2017

Analyst Laura Ramos listed content as one of the four core imperatives in the Forrester report, “ Make Your B2B Marketing Thrive in the Age of the Customer.”. A content asset can be a blog post, email, or video. Video script. Content defines the entire customer experience. What is a content asset ? White paper.

Marketing Management 94

Marketing Management Touchpoints Forrester B2B Sales 94

Content Standard

JULY 1, 2015

Skyword was cited for highest gross customer satisfaction scores in Forrester Research’s first Wave Report for Content Marketing Platforms (CMPs). According to Forrester, “Skyword is known by most content marketers for its pool of writers, photographers, and videographers, offered as a service.

Work Management 40

Work Management Marketing Management Marketing Report Research 40

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. Without solid customer data, cross channel strategies become increasingly difficult to implement.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Offer seamless feedback processes.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Martech

OCTOBER 19, 2022

In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Video ads, native ads and behavioral ads have been found to be top performers.

Advertising Agencies 115

Advertising Agencies Paid Content Cost Per Thousand Advertisements 115

SnapApp

JANUARY 15, 2019

In fact, 72 percent of them say , “I expect vendors to personalize engagement to my needs.”. In fact, if they are saying, “I expect vendors to personalize engagement to my needs,” it sounds like they expect us to personalize the entire buyer’s journey to their needs. Consumers are now in the driver’s seat in their buyer journey.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

NuSpark Consulting

NOVEMBER 6, 2015

57% of a buyer’s journey occurs before he or she contacts a vendor. Include content designed to attract your audience to your website, such as blog posts and videos, as well as premium content created to capture leads, such as e-books, research reports and webinars. Forrester Research). I know that seems simplistic.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

B2B Digital Marketer

MARCH 23, 2021

Some do repurposing in the digital sense through the use of videos and podcasts. Take your existing content, repurpose it , whether it’s videos or podcasts or whatever. The reason is that they want to make sure that the vendor they’re buying from is legit and has been reviewed by other credible sources.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Top Rank Marketing

AUGUST 30, 2023

Make them as clear as possible with everyone — vendors, bosses, employees, executives. ’ with enthusiasm when marketing asks them to record a quick feature tour video.” ” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. Expectations are everything.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

ANNUITAS

APRIL 10, 2014

A recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. They need to be educated, build trust with a vendor and believe the vendor understands their issues before they move on. Taking a tactical versus strategic approach.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Heinz Marketing

MAY 16, 2022

Listen in now for this and MORE, watch the video or read the transcript below: Matt : All right. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. And even, be honest if you think you’re not the right vendor for them. Alan, thanks for joining us.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82