| | | Savvy B2B Marketing | |  Forrester + Vendor | 4 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING MARCH 31, 2010  Buyer Personas: How to Deliver Relevant Content to B2B Buyers Take this example from research conducted by Forrester. And this lack of relevant content reduces the vendor's chance of closing the sale by 45%. New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. Why does this matter? | SAVVY B2B MARKETING FEBRUARY 7, 2011  Four Things That Cause Marketing & Sales Misalignment and How to Fix Them Just last week, Forrester released a report showing that only 8% of organizations claim tight alignment between marketing and sales. They want to have a dialogue with a vendor that can assure them they will get full value from their investment. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. But it isn’t. Lack of Focus. Conduct joint customer visits. | | | | | |
| SAVVY B2B MARKETING AUGUST 12, 2009  Are You Reaching the Right CIO? That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. As a bonus, it could include a checklist that the reader could refer to when comparing vendors. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? After all, a CIO is a CIO is a CIO, right? | SAVVY B2B MARKETING AUGUST 12, 2009  Are You Reaching the Right CIO? That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. As a bonus, it could include a checklist that the reader could refer to when comparing vendors. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? After all, a CIO is a CIO is a CIO, right? | |
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