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KoMarketing Associates

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

But there is a bigger story here; the one that speaks to the fact that the B2B vendor is losing more and more control of the message they want to try to convey to their potential buying audiences. Buyers no longer need to rely on vendor information. And these tools are obviously not vendor controlled.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Value Added Resellers (VARs) – The tools that vendors use to match how customers increasingly want to discover, buy and manage – self-service, online, and in context to their specific problem – are the same tools that resellers and the channel need to manage your customers on your behalf. software companies in the world.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. It provides insight into how B2B vendors need to reconsider digital marketing initiatives to keep up with buyer demand and expectations.

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. So What Are You Going to Do About It? There’s no denying it—today’s B2B marketers have their work cut out for them.

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14 Visualizations Mapping The B2B Buyer Journey

KoMarketing Associates

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information.

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As customers increasingly look for a more tailored and personalized experience from vendors, investment in personalized content and strategies add value. B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations.