Manufacturers Use Evaluation Kits for Effective Lead Nurturing
Industrial Marketing Today
FEBRUARY 12, 2012
Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Manufacturers benefit by: Viewed as a collaborative partner not just a vendor. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%.
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