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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Vendor Comparisons & Waves. If you are a registered Forrester client, please log in. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Forrester Wave: Service Desk Management Tools, Q2 2008. Advice & Opinion. Research & Analysis. « Virtualization.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. And thanks to vendor hype and overpromise, just mention the word “personalization,” and most have learned to greet it with a healthy dose of skepticism. It makes sense.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work. Read Forresters advice for deploying an enterprise mobile solution. Advice & Opinion. TECHNOLOGY.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”. They have “automated sentiment” based on relevancy.

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