Where is B2B marketing headed? 7 predictions for 2018
Biznology
DECEMBER 29, 2017
As buyers sit paralyzed by the deluge, vendors scramble to stand out. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. In 2017, he counted 5,381 solutions, up 40% from the year prior. This is nuts — and ripe for consolidation. I predict major M&A next year.
Let's personalize your content