Remove vendor

Biznology

article thumbnail

Where is B2B marketing headed? 7 predictions for 2018

Biznology

As buyers sit paralyzed by the deluge, vendors scramble to stand out. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. In 2017, he counted 5,381 solutions, up 40% from the year prior. This is nuts — and ripe for consolidation. I predict major M&A next year.

article thumbnail

Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal

Biznology

A strong event, made even stronger after Sirius’s purchase by Forrester. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual.

article thumbnail

Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. It found a nearly total disconnect between the issues that matter to buyers and the messages vendors put in the marketplace. Apparently little has changed in two years. Why do B2B marketers so consistently miss the boat?

article thumbnail

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. What about those B2B buyers who are looking for vendors that can turn their vision into a clear path to value? So it doesn’t matter how many clickthroughs are becoming leads if they are not moving forward.

article thumbnail

Ours Go to Eleven! Truth in Social Media Monitoring

Biznology

What's growing even faster is the list of vendors entering this space and the claims they make as to how well their monitoring tools work. Full disclosure: I serve as Chief Strategist at Converseon, one of the three leaders in social media monitoring as named by Forrester Research.]. Image by Fräulein Schiller via Flickr.

article thumbnail

37 reasons that video content is king

Biznology

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. YouTube ).