Acquiring Minds

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More Reasons that Small Businesses Excel at Social Media

Acquiring Minds

Before we take a closer look at some of the comments, I wanted to share with you the question that I asked during the Forrester webinar and Laura Ramos` interesting response. Tags: social media Twitter Chris Brogan MarketingProfs Ann Handley small business After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. At the same time, Ann Handley was a welcome visitor to ye old blog.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

Fearless Competitor

Editor’s Note: Laura Patterson (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of Find New Customers and a past guest on Marketing Made Simple TV too.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan?

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. According to Forrester’s survey, the top 3 excuses for failing to achieve alignment were given as: “Marketing thinks long-term, sales thinks short-term”. We love comments, retweets, Twitter followers and Facebook fans (okay, likes).

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Brian tops most CMO and Twitter lists, and is super-smart and well-connected.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t.

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Social Media is a life sentence

Biznology

Washing out because they burst out of the block in a sprint when what they need to do is take it easy because social media is even longer than an ultramarathon, it’s more like the run that Forrest Gump took , covering 19,024 miles over 1,169 days with an average of 16-miles-per-day.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

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Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

Earlier this year we established a set of criteria to rank B2B company Twitter accounts. When ranked against the other B2B company Twitter accounts, @MarketingProfs comes out on top. The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. SocialMediaB2B.com Top B2B Companies on Twitter. Forrester ( @Forrester ).

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. Posted in eCommerce Optimization Personalization.

Top 10 B2B Companies on Twitter

Social Media B2B

As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. Forrester ( @Forrester ).

The Future of Social Customer Service: Seamless Customer Experience

WindMill Networking

Social Media for Customer Support channels company Customer Customer experience customer service customers department Email Facebook Forrester Research Las Vegas manager media mobile platforms the social time Twitter view Website These days, customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around.

Why research firms are screwing up content marketing

grow - Practical Marketing Solutions

Companies like Forrester and Gartner — who used to make their money providing expensive and exclusive research reports — are finding it impossible to “contain” the data. The Future of Twitter The future of podcasting — Will video kill the radio star?

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

Twitter finished second, named most important by 20 percent of respondents, followed closely by the popular chat app Snapchat with 19 percent. The research says they “prefer” Instagram, Snapchat and Twitter. The research says they “prefer” Instagram, Snapchat and Twitter.

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

It's All About Revenue

Jenny Wise , Mobile Marketing Analyst, Forrester Research. Follow the event discussion on Twitter with the hashtag #IP2014 for more pearls of Digital Marketing wisdom. . by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time.

The Modern Day Social Seller: Buyers are More Empowered, But So Are You!

The ROI Guy

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

The most common platform I see is Twitter. Tweetchats are in public, allowing conversations to be discovered and followed by anyone using Twitter, however only people comfortable using Twitter are likely to join. Since it is not tied to Twitter, the potential audience isn’t limited by a platform choice. Just yesterday, SAP announced they will be hosting an enterprise mobility chat using the hashtag #SAPchat on Twitter.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] B2B companies are more likely to use Twitter than B2C companies: 75% vs 49%, per @businessdotcom ( Source ) TWEET THIS. FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester ( Source ) TWEET THIS. Know B2B social media fact from fiction.

What is the Social Enterprise?

It's All About Revenue

“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

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Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. Ask for an education in the practical aspects of Facebook and Twitter.

Media 36

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy. 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTube

Who Exactly Uses Twitter and Other Marketing Stories of the Week

Hubspot

We have something to strike everyone's fancy, from Twitter data to SEO to insights from CMOs. A Look at the People Who Use Twitter From Brian Solis. Brian Solis published an excellent analysis of some Twitter-focused Pew data on his blog this week. From Forrester.

Strong IT Spending Growth Predictions from Forrester Assures IT.

Tom Pisello

Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% Frugalnomics in Full Effect: Forrester and Gartner.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later post I’ll share with you my own experiences using Twitter for marketing Mi6 and some of my clients (successes AND failures). Twitter is primarily about engagement.

Forrester: Understand and Drive Outcomes for Sales & Marketing Success

Tom Pisello

We concur with Forresters Davison that Frugalnomics changes everything. The original Forrester blog post can be found at: [link] _ Posted by Tom Pisello at 6:54 AM Email This BlogThis! Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.

Tom Pisello

Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth.

Forrester announces Sales Enablement Conference focused on Selling.

Tom Pisello

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester.