Acquiring Minds

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More Reasons that Small Businesses Excel at Social Media

Acquiring Minds

Before we take a closer look at some of the comments, I wanted to share with you the question that I asked during the Forrester webinar and Laura Ramos` interesting response. Q: Robert Lesser: It appears that smaller B2B companies are more successful with their social media marketing than large B2B marketers. Tags: social media Twitter Chris Brogan MarketingProfs Ann Handley small business After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. Is this showing up in the data?

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said. Connect.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

Fearless Competitor

Editor’s Note: Laura Patterson  (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of  Find New Customers and a past guest on Marketing Made Simple TV too. About Forrester: A global research and advisory firm, Forrester serves professionals in 13 key roles across three distinct client segments. Failing – 35%.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. People.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. According to Forrester’s survey, the top 3 excuses for failing to achieve alignment were given as: “Marketing thinks long-term, sales thinks short-term”. Forrester and SiriusDecisions aren’t the only organisations to highlight the need for alignment – it’s been a consistent theme in the research by CSO Insights and many others. Bob Apollo.

Social Media is a life sentence

Biznology

Washing out because they burst out of the block in a sprint when what they need to do is take it easy because social media is even longer than an ultramarathon, it’s more like the run that Forrest Gump took , covering 19,024 miles over 1,169 days with an average of 16-miles-per-day. Every day. Don’t’ Freak Out. Don’t Freak Out. Are You Chilling Out? Warning, warning!),

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

Earlier this year we established a set of criteria to rank B2B company Twitter accounts. When ranked against the other B2B company Twitter accounts, @MarketingProfs comes out on top. The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. SocialMediaB2B.com Top B2B Companies on Twitter. Forrester ( @Forrester ). 5. Related posts: Top 10 B2B Companies on Twitter As more B2B companies start using Twitter to communicate with. March 2011). Ranking. 1. Change.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest. Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerce Don’t treat every customer the same.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

Top 10 B2B Companies on Twitter

Social Media B2B

As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. This gives some credit to companies that are using Twitter to communicate with other users. Forrester ( @Forrester ). 3.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said. Connect.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to  Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Posted in eCommerce Optimization Personalization. Make data your best friend.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. B2B Social Media Guides.

The Future of Social Customer Service: Seamless Customer Experience

WindMill Networking

Social Media for Customer Support channels company Customer Customer experience customer service customers department Email Facebook Forrester Research Las Vegas manager media mobile platforms the social time Twitter view Website These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. paragraph? Or am I missing.

Why research firms are screwing up content marketing

grow - Practical Marketing Solutions

Companies like Forrester and Gartner — who used to make their money providing expensive and exclusive research reports — are finding it impossible to “contain” the data. The Future of Twitter The future of podcasting — Will video kill the radio star? An early Google Pants sighting. Facebook called the claims “irresponsible.”

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

Twitter finished second, named most important by 20 percent of respondents, followed closely by the popular chat app Snapchat with 19 percent. The research says they “prefer” Instagram, Snapchat and Twitter. Along with Facebook, Twitter also took a hit on the “favorite scale.” The research says they “prefer” Instagram, Snapchat and Twitter. teens.

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

It's All About Revenue

Jenny Wise , Mobile Marketing Analyst, Forrester Research. Follow the event discussion on Twitter with the hashtag #IP2014 for more pearls of Digital Marketing wisdom. . by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Day one was chock full of digital marketing insight and perspective. Is 1:some actually fine?

The Modern Day Social Seller: Buyers are More Empowered, But So Are You!

The ROI Guy

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off). In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. So what are these insights?

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations. No more.

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What is the Social Enterprise?

It's All About Revenue

“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research. Facebook and Twitter are fluffy social media tools that are consumer oriented and not enterprise class,” he adds. R Ray Wang. Is it all about social CRM?

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When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

The most common platform I see is Twitter. Tweetchats are in public, allowing conversations to be discovered and followed by anyone using Twitter, however only people comfortable using Twitter are likely to join. Since it is not tied to Twitter, the potential audience isn’t limited by a platform choice. Just yesterday, SAP announced they will be hosting an enterprise mobility chat using the hashtag #SAPchat on Twitter. Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Why Conversations are Valuable.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] B2B companies are more likely to use Twitter than B2C companies: 75% vs 49%, per @businessdotcom ( Source ) TWEET THIS. 8. FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester ( Source ) TWEET THIS. B2B Internet Marketing B2B Social Media Blogging Content Marketing Facebook Media TwitterKnow B2B social media fact from fiction.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy.  Twitter Etiquette Tips for Businesses Starting Out on Twitter. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeOver the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  Louis E. Nothing.  Louis E.

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014  report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Most marketers are using content marketing but only one-third think they are effective with it.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. Ask for an education in the practical aspects of Facebook and Twitter. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it. Readers, meet my friend Augie. 1.

Strong IT Spending Growth Predictions from Forrester Assures IT.

Tom Pisello

Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." for the full year 2010, and 7.8% globally.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Then Twitter. Adam T.

Stats 90

Who Exactly Uses Twitter and Other Marketing Stories of the Week

Hubspot

We have something to strike everyone's fancy, from Twitter data to SEO to insights from CMOs. Look at the People Who Use Twitter From Brian Solis. Brian Solis published an excellent analysis of some Twitter-focused Pew data on his blog this week. From Forrester. It's a scorcher out there -- well, it is here in Boston, anyway. Hungry for more stats? Yikes.

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!

Forrester: Understand and Drive Outcomes for Sales & Marketing Success

Tom Pisello

Monday, September 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how todays successful best practices are so different than those of years past. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Adoption soared. 85% of Inc. Mistakes were made. Magazine.