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Industrial Marketing Today
DECEMBER 7, 2010
Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. It’s about building trusted relationships with the right people.”.
Industrial Marketing Today
NOVEMBER 1, 2010
Objectives: To own the space as the thought leader, build familiarity and gain trust for a wide variety of topics and technologies that are of interest to specific audiences; generate contacts (customers) that lead to profitable sales; and deliver more sophisticated customers support. Results: 2.7 times increase in website traffic; 3.2
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