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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

When marketers were asked about what they felt the most effective email personalization tactics were for email marketing purposes, the top three tactics included: Email list segmentation – 56% Individualized email messages – 54% Behavior-triggered emails – 45% Top 3 Email Personalization Strategies 1.

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Sales Call Analysis is a Game-Changer. Here’s How to Make it Better

Zoominfo

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. Reps can also enable Workflows to trigger automated next steps based on topics mentioned during calls.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions.

Zoominfo 130
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Report: Email Marketing Usage Remains Dominant, but Impersonal

KoMarketing Associates

The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it. Over the next 12 months, marketers intend to increase the level of personalization in acquisition, promotional, and triggered emails.

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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Learning from Siemens’ B2B Revenue Waterfall Transformation . Siemens’ initial goal and first step was to simply increase contact enrichment.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Data to Influence the Rest of the Business.