Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Pre-built CRM solutions allow the banker or service agent to view their customer’s portfolio holistically and provide personalized advice and guidance to their customers versus a generic CRM lacking rich data.

Work Management 102

Work Management Marketing Management CRM Service 102

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” It’s another trend that started in the consumer marketing world and quickly migrated to B2B contexts.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking for a CDP?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. Forrester). Adobe Digital Trends Report). Adobe Digital Trends Report). Adobe Digital Trends Report). Improving customer intelligence and insights for a holistic customer view (42%). Experience-led businesses also have 1.7x years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. The results from our survey revealed that customer-facing leaders from around the world view AI as an enhancement to their existing enablement tools and processes.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

The Point

AUGUST 16, 2019

Don’t leave it blank, don’t just repeat or rehash the subject line, and don’t waste the space with “To view email in browser …” (That line can be embedded elsewhere in the body copy.) or perhaps a call to action: New Forrester Report on 2019 B2B Buyer Trends Download the latest expert analysis on today’s buyer behavior.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. But without an integrated, automated system, you’re barely scratching the surface of its potential. Automate activities across your entire tech stack.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Cross-channel insights enables a centralized view of campaign performance across social, content syndication, advertising, and in-person and virtual events. What Precision Social does. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising Channels 85

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 85

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri what is your perspective on this and where do you see these trends leading and what are key lessons learned? In-person events, long a staple of marketers, are not an option currently.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Madison Logic

FEBRUARY 7, 2024

However, it’s important to view the technology as more of a tool for inspiration rather than a replacement for the human element. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vision Edge Marketing

JUNE 6, 2023

The CGO, on the other hand, has a more comprehensive view of growth and is responsible for identifying and executing growth opportunities across all areas of the organization, including sales, marketing, product development, and CX. They have a dedicated team of data scientists who analyze customer data to identify trends and patterns.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Only B2B

APRIL 10, 2024

Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Algorithms change, platforms go in and out of fashion, consumer usage trends shift. in savings.

ROI 102

ROI Work Management Marketing Management Case Studies 102

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Your Views Of Hierarchal Buying Teams And Committees Are Off. You Have An Internal View Of The Buyer’s Journey.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox. Today, 76% of social marketers say their team’s insights inform other departments, according to the Index.

Social Media 102

Social Media Work Management Marketing Management Media 102

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail. Without this, with only visitor data (e.g.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Convince & Convert

FEBRUARY 27, 2015

But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. Cumulative viewing data on your videos is interesting to see what’s trending, but it doesn’t help you mine insights on your leads or evaluate what particular content is leading to conversions (highlight to tweet).

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. It can also help you gain insights into campaign performance, making it easier to optimize your content and messaging for maximum reach and engagement.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. A Holistic View of the Customer. As Forrester says, “Customers don’t care about your internal organizational silos.”. Both teams win big.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Kaon

FEBRUARY 15, 2017

Augmented reality is the ability to take a real-time camera view of a physical space and superimpose digital objects within that space virtually. According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

InsightSquared

AUGUST 14, 2019

To put it simply, being able to recognize patterns in sales consumer behavior helps predict future trends, allowing businesses to remain agile. When a sales team is able to view sales goals, forecasts, and outcomes, they’re better equipped with the tools and information needed to succeed.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. Event technologist opinions : We’ve spoken to numerous event technologists and listened to their views on different in-person event platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. As a result, decision-makers often lack access to a comprehensive view of the business, preventing them from making informed choices that consider the broader context.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Likely, these are the marketers whose salaries are viewed as a corporate expense. How can marketing leaders reverse the trends, build confidence, demonstrate value, and increase position longevity? Source: Lori Wizdo, Forrester Research. Given this information, perhaps the limited incumbency of CMOs isn’t that surprising.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Martech

JULY 29, 2022

Can we segment and view accounts by multiple criteria? clicks and content views)? Does the tool provide summary and/or detailed views of account data and insights? Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Why it’s hot. Why we care.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. But Dipanjan Chatterjee, Forrester’s principal analyst, warns that the CMO who limits their focus does so at their own peril. If you believe the experts, it’s science.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report.

Personalization 52

Personalization Forrester Content Social Media 52

Allocadia

MARCH 12, 2020

Running an agile marketing team isn’t just about moving fast, it’s how marketers “ figure out what the right thing to be doing is, as quickly as possible ,” according to Forrester. Connect program and channel attribution data with investment data to sales influence to actual spend to get that 360 degree view of program impact.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59