Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Here are next-generation financial service CRM features that you need to bridge the gap between your team and your clients, increase efficiency, and build a future-proof customer experience.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses. followers) TikTok: @amy.porterfield (11.4K

eCommerce 112

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 112

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Zoominfo

OCTOBER 23, 2019

95% of business execs who indicated that they are skilled at using big data to solve business problems or generate insights also use AI technologies ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. AI Trends by Sector. AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Madison Logic

OCTOBER 18, 2023

In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Demand Advertising Agencies Advertisements 52

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” It’s another trend that started in the consumer marketing world and quickly migrated to B2B contexts.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Only B2B

APRIL 10, 2024

It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Only about 25% of generated leads qualify as MQLs [source: HubSpot].

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. It’s not just industry tactics and technologies that are changing.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Seismic

NOVEMBER 2, 2023

The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Here are the top three findings.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

APRIL 25, 2022

“It’s really hard to stand out, and when we’re considering our end-user, it’s really hard to cut through the noise.” ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. It’s an effective demand generator. Why it’s hot.

Account Based Marketing 107

Account Based Marketing ABM Marketing & Strategy Landing Pages 107

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts. This provides a wealth of information you can use to generate high-quality leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

SEPTEMBER 24, 2021

The right tech can automate sales activity to boost productivity, provide sales insights to drive pipeline and deal acceleration, and finally enable sales users to operate with greater impact and deliver a better customer experience,” says Carlos Doughty, founder and CEO of MarTech Alliance. All sales essentially became inside sales.

Demand 130

Demand Automation Work Management Marketing Management 130

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering. Once this is done, delve further into keyword research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Overall, when we look at user-generated video growth, we saw a 128% increase in 2020 from the previous year. That’s where user-generated content creation came into play.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Zoominfo

AUGUST 12, 2018

95% of business execs who indicated that they are skilled at using big data to solve business problems or generate insights also use AI technologies ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. AI Trends by Sector. AI Priorities and Plans.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. That’s where user-generated content creation came into play. In the first quarter of 2020, there was a 44% increase in user-generated videos being created.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Zoominfo

OCTOBER 23, 2019

95% of business execs who indicated that they are skilled at using big data to solve business problems or generate insights also use AI technologies ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S. 46% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Martech

FEBRUARY 4, 2022

We’re moving away from that traditional demand generation linear funnel and more to an account-based marketing structure, where marketing, sales, and customer success are working together in concert.”. Are you generating opportunities from these accounts that you care about? Why it’s hot. Why we care.

Account Based Marketing 119

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 119

Metadata

FEBRUARY 5, 2024

How did ClickUp go from zero to 8M users in just a few years? Pro tip: Organically join the conversation with trend-jacking You might see a trend in ClickUp’s long list of marketing magic… actually, you’ll see several trends, because Melissa and her team perfected the art of creating content around timely sounds, topics, and events.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Only B2B

AUGUST 21, 2023

B2B list building is the foundation upon which successful B2B lead generation campaigns are built. This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Seismic

MARCH 15, 2021

The first generation of platforms did a workable job on both of these fronts. Individual users didn’t have to search for what to share but didn’t have much choice either. Not surprisingly, low audience engagement makes it difficult to sustain user engagement. User Experience (4.20/5.0) Low adoption. Seismic’s Scores.

Marketing Management 52

Marketing Management Service Forrester Curation 52

SpotMe Blog

JULY 21, 2023

It should also provide tools for customizing the registration experience, sending email blasts and automated reminders to attendees, and generating reports on registration data. Ease of Use Look for a user-friendly interface with an intuitive design. That way you can manage your entire event lifecycle using one solution.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? Top ABM trend predictions for 2023 1. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Marketing AI Statistics 62

Top Rank Marketing

SEPTEMBER 4, 2023

.” — Harry Mackin of @TopRank Click To Tweet As for what kind of innovation these B2B buyers are looking for, specifically: 3 — B2B buyers expect more personalization than ever Gitnux recently released a large-scale report on B2B Personalization Statistics and Trends in 2023. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Whether it’s increasing lead generation, improving customer engagement, or driving sales, having specific targets is crucial.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Martech Advisor

APRIL 6, 2020

Predictive analytics is one of the modern trends used by email marketers today. Forrester surveyed 579 marketing decision-makers to help you answer this question. Once a potential customer subscribes to your email list, your only motive will be to generate sales. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. AI better understands user preferences and makes highly relevant product recommendations.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Nuvi

OCTOBER 6, 2022

Notably, Reputation’s leadership in Competitive Intelligence comes only six months after it launched Competitive Intelligence, which enables companies to learn the “why” behind their competition’s online reputation and how to gain an advantage with target customers and market trends. .

Enterprise Management 40

Enterprise Management Lead Ranking Lead Scoring Marketing Management 40

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., Traditionally limited to email, phone calls, and screen-sharing interactions, sellers will look for more dynamic ways to capture buyers’ attention [in 2021],” said the Forrester report. About Vidyard.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Madison Logic

OCTOBER 4, 2023

Let’s take a look at how we do it: Precise Targeting at the Individual Level One significant benefit of CTV advertising is that it uses IP addresses instead of third-party cookies to target users. Yet, how to harness these targeting capabilities to maximize the power of CTV continues to remain an industry concern.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue. Attract that user back.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Key Features: Users can easily edit, format and publish content and modify design. Provides lead generation. Search Marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., Traditionally limited to email, phone calls, and screen-sharing interactions, sellers will look for more dynamic ways to capture buyers’ attention [in 2021],” said the Forrester report.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65