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Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. The main culprit for the decline is a move to self-service. So what can you do about the shift?

No marketing tactic works well Forrester says, it’s all about strong content

Vidyard

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. This is just a normal signal when a trend gets out of infancy. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Content marketing has cut itself a lion’s share in the marketing world.

Forrester Weighs in on the Top Video Platforms for Marketing and Sales

Vidyard

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. An online video platform, according to Forrester, is a critical part of your video technology strategy and you need one to support the customer life cycle. Get the Report.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? In content marketing, more and better seem to be two divergent trends.

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. According to Forrester’s survey, the top 3 excuses for failing to achieve alignment were given as: “Marketing thinks long-term, sales thinks short-term”. They understand the trends and trigger events that cause prospects to search for solutions. Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob Apollo.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. Search Forrester.com. earch. Advanced Search. Search our database of research documents.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Top Tips from Pubcon 2012. People like those who like them.

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Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer. Here’s the scoop on what SMBs are doing right now: SMBs are active marketers. Just sayin’.).

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Top Trends in Technology Marketing for 2015

Hinge Marketing

There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively. 1) Buyers of technology services want to be educated. What does this tell us? Buyers want to be educated. Brand.

No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. ” What Trend Are We Talking about, Really? The post No.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. Mary Meeker’s Internet Trends ). For example, what percentage of businesses maintain company blogs? But apparently not.

Value Summit Keynote - The Importance of Getting Value Selling Right

The ROI Guy

In our keynote, we analyzed some of the top value selling challenges and discussed some key trends that are sure to shape value consulting and sales enablement over the next few months: The vital importance of getting value selling right. How buyers have changed and trends are driving more involvement from vendors to better communicate and quantify unique value.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily.

8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 2 - Smartphones are Beginning to Dominate the Mobile World. billion!

Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]

CMO Essentials

Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. Customer Experience Trending This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. Content needs context, and that context is the customer’s buying journey. Connection.

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. The reason for this is that influencer marketing campaigns generate impressive results. REQUEST A FREE DEMO.

Research Proves the Early Bird Catch the Worm?

The ROI Guy

At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. What are you doing to reshape the trends; helping your Sales reps engage earlier and helping “establish the path from vision to value”? More and more of the decision making process is conducted without the assistance of your Sales Reps.

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Junta 42

Robert’s rant: Robert struggled to comprehend the conclusions drawn in this eMarketer article , in which a study by Forrester Consulting tries to correlate the automation of content creation with benefits like greater engagement, loyalty, and emotional impact. Content Marketing Examples Content Marketing Strategy Facebook Industry News and Trends PNRThis week’s show.

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Posted in Business Intelligence Testing.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014. Percent in 2014 Gartner Forecasts 3.1%

This Week in Content Marketing: Can Content Save Advertising?

Junta 42

also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. When I dug deeper, I discovered that the Forrester study was based on only 86 survey respondents – not very statistically accurate. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This Week in Content Marketing: FTC to Brands — It’s All on You

Junta 42

It means Instagram users organically following brands may miss those brands’ organic posts, warns Forrester. Content Marketing Examples Industry News and Trends Native Advertising PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live March 21, 2016; Length: 55:57). Sponsor (36:38).

Most Popular Articles (so far in 2015)

The ROI Guy

Forrester says Yes (at least 1 in 5 at risk)! Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book! Alinean Buyers Journey content marketing Dan Sixsmith Forrester Frugalnomics Frugalnomics Survival Guide Pisello popular SiriusDecisions Value Marketing Value Selling

New Sales Rep Ramp Up Taking Longer than Ever

The ROI Guy

Twenty-nine percent of companies expect to expand their sales organizations between 10%-30% in the coming year, with over 6% expecting to grow a whopping 30% , this according to the Sales Execution Trends study of 200 worldwide sales leaders by our partner Qvidian. According to the CSO Insights, most salespeople take ten or more months to? become fully productive.

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged, with little reason for optimistic spending growth predictions. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. increase compared to 2014. Why Your Solutions?

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* If true, these figures would actually be bad news for marketing automation vendors. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. No more. Alterian SM2 Freemium. UberVU.

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When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Is a Trend Forming? Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Content Demand Generation Social Media Uncategorized #B2Bchat Crowdbooster Forrester marketing automation NetProspex relationships SAP Stanzr tweetchat twitterCreate a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. It is designed to replace the conversation that once happened directly between sales and a potential new prospect.

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

One of the trends that we have seen in the list is that many companies gained significant followers over the past two months. Forrester ( @Forrester ). 5. Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account.

Trend Micro Risk and Compliance Assessment tool (powered by Alinean)

Tom Pisello

Trend Micro subject matter experts worked with Alinean to create the Trend Micro Risk and Compliance Assessment tool, designed to benchmark a company’s current security risk and compliance practices versus peers and best practice leaders. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Do White Papers Still Engage?

How to create future brands

Blue Focus Marketing

Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept. According to Peter Sheldon , Senior Analyst at Forrester Research, “ Mobile is so much more than an extension of the web; it is an opportunity for brands to develop next-generation customer experiences that raise the bar of convenience ”. The future. Coming soon! Engaging.

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Sales Enablement and The Economic-Buyer

Tom Pisello

And this trend is not expected to end, even as the recovery takes hold. Learn more: [link] Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., TCO Calculator Sales Enablement Forrester IDC Diagnostic Selling Excecutive Assessment Tools Alinean ROI CalculatorApril 2009.

Strong IT Spending Growth Predictions from Forrester Assures IT.

Tom Pisello

Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." for the full year 2010, and 7.8% globally.

Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience

Vidyard

Remember the twinkling, light-hearted and touching music at the end of Forrest Gump, as the feather is floating away from Tom Hanks? Blog Video Marketing TrendsImagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that? It’s because Nike’s “Just do it” reflects their brand. It says who they are, what they believe in, and provides that emotional, motivational connection to their customers. It’s simple. You just do it, and you love it. Scratch that.

Highlights from InsideView Drive 2016

Sales Intelligence View

Our initial vision was simple: create a half-day event designed to educate business leaders on new trends, best practices, and modern strategies to speed […]. Events insideview boston insideview chicago insideview drive insideview events insideview forrester insideview lead to revenue insideview mary shea insideview new york insideview NYC insideview road show insideview roadshow lead to revenue thought leadership sales and marketing alignment events sales and marketing thought leadership

Forrester: Understand and Drive Outcomes for Sales & Marketing Success

Tom Pisello

Monday, September 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how todays successful best practices are so different than those of years past. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. Most of the technologies cited are in the survival and growth stages and Forrester believes security and interoperability standards as the keys to gaining and maintaining equilibrium. Week of July 4th.

Top 11 Ad Agency Predictions for 2011

Blue Focus Marketing

Madison Avenue pundits have been predicting the end of ad agencies for a long time.  Ad agency trends have been unfolding before our eyes. squirrel fights ”).   As Forrester said in  March, 2010, agencies are “entering into the great race for relevance”. Trends CreativityMadison Avenue Crystal Ball for 2011. Period.   The high rate of change keeps us from seeing the future. 

Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.

Tom Pisello

Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S.