The B2B Research Blog
Forrester Sounds the Digital Marketing Alarm
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.
Forrester Weighs in on the Top Video Platforms for Marketing and Sales
JUNE 9, 2016
Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. An online video platform, according to Forrester, is a critical part of your video technology strategy and you need one to support the customer life cycle. Get the Report.
No marketing tactic works well Forrester says, it’s all about strong content
MARCH 11, 2016
Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. This is just a normal signal when a trend gets out of infancy. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Content marketing has cut itself a lion’s share in the marketing world.
Death of a Salesman? Forrester says Yes.
The ROI Guy
MARCH 12, 2015
At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. The main culprit for the decline is a move to self-service. So what can you do about the shift?
CMO Spotlight: 3 Trends That Will Drive Digital Transformation
Modern B2B Marketing
JUNE 14, 2016
2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Personalization!
Four Trends Elevating Marketing as the Key Business Engine
JANUARY 11, 2016
In this blog, we will discuss four major trends that are causing this dramatic shift: Emergence of SAAS business model. Let us examine each of these trends in detail. As will be shown, these trends are interrelated, but each one deserves to be evaluated on its own merit. 1. Marketing was staff, not line , so not a revenue generator, and so not particularly powerful. Conclusion.
From High Touch to Low Cost – A Disturbing Trend in B2B Selling?
The ROI Guy
NOVEMBER 5, 2015
Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. However, as we wrap up 2015, we have noticed a clear and present trend – B2B sales and their vital support groups are being reorganized at an alarming rate.
Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
FEBRUARY 22, 2011
Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. According to Forrester’s survey, the top 3 excuses for failing to achieve alignment were given as: “Marketing thinks long-term, sales thinks short-term”. They understand the trends and trigger events that cause prospects to search for solutions. Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob Apollo.
Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
Buzz Marketing for Technology
JUNE 27, 2008
Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. Search Forrester.com. earch. Advanced Search. Search our database of research documents.
#Pubcon 2012: Tips, Tools & Trends
OCTOBER 22, 2012
Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Top Tips from Pubcon 2012. People like those who like them.
Top Trends in Technology Marketing for 2015
DECEMBER 2, 2014
There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively. 1) Buyers of technology services want to be educated. What does this tell us? Buyers want to be educated. Brand.
No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
NOVEMBER 2, 2015
Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. ” What Trend Are We Talking about, Really? The post No.
Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
JANUARY 3, 2013
We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer. Here’s the scoop on what SMBs are doing right now: SMBs are active marketers. Just sayin’.).
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. Mary Meeker’s Internet Trends ). For example, what percentage of businesses maintain company blogs? But apparently not.
8 Key Mobile Marketing Trends
JULY 19, 2011
To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 2 - Smartphones are Beginning to Dominate the Mobile World. billion!
Value Summit Keynote - The Importance of Getting Value Selling Right
The ROI Guy
MARCH 7, 2016
In our keynote, we analyzed some of the top value selling challenges and discussed some key trends that are sure to shape value consulting and sales enablement over the next few months: The vital importance of getting value selling right. How buyers have changed and trends are driving more involvement from vendors to better communicate and quantify unique value.
Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
MARCH 3, 2015
Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. Customer Experience Trending This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. Content needs context, and that context is the customer’s buying journey. Connection.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily.
6 Things to Keep in Mind When Replatforming
Buzz Marketing for Technology
APRIL 30, 2013
As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Posted in Business Intelligence Testing.
5 Predictions for Influencer Marketing in 2016
JANUARY 6, 2016
According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. The reason for this is that influencer marketing campaigns generate impressive results. REQUEST A FREE DEMO.
Research Proves the Early Bird Catch the Worm?
The ROI Guy
FEBRUARY 5, 2014
At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. What are you doing to reshape the trends; helping your Sales reps engage earlier and helping “establish the path from vision to value”? More and more of the decision making process is conducted without the assistance of your Sales Reps.
This Week in Content Marketing: FTC to Brands — It’s All on You
MARCH 26, 2016
It means Instagram users organically following brands may miss those brands’ organic posts, warns Forrester. Content Marketing Examples Industry News and Trends Native Advertising PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live March 21, 2016; Length: 55:57). Sponsor (36:38).
Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
The ROI Guy
NOVEMBER 10, 2014
These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014. Percent in 2014 Gartner Forecasts 3.1%
This Week in Content Marketing: Can Content Save Advertising?
OCTOBER 24, 2015
also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. When I dug deeper, I discovered that the Forrester study was based on only 86 survey respondents – not very statistically accurate. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
Most Popular Articles (so far in 2015)
The ROI Guy
APRIL 7, 2015
Forrester says Yes (at least 1 in 5 at risk)! Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book! Alinean Buyers Journey content marketing Dan Sixsmith Forrester Frugalnomics Frugalnomics Survival Guide Pisello popular SiriusDecisions Value Marketing Value Selling
New Sales Rep Ramp Up Taking Longer than Ever
The ROI Guy
MAY 26, 2014
Twenty-nine percent of companies expect to expand their sales organizations between 10%-30% in the coming year, with over 6% expecting to grow a whopping 30% , this according to the Sales Execution Trends study of 200 worldwide sales leaders by our partner Qvidian. According to the CSO Insights, most salespeople take ten or more months to? become fully productive.
Why Is B2B Marketing Automation Growing So Slowly?
Customer Experience Matrix
FEBRUARY 12, 2013
For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* If true, these figures would actually be bad news for marketing automation vendors. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. No more. Alterian SM2 Freemium. UberVU.
Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
The ROI Guy
APRIL 14, 2015
These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged, with little reason for optimistic spending growth predictions. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. increase compared to 2014. Why Your Solutions?
Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
JANUARY 22, 2016
Remember the twinkling, light-hearted and touching music at the end of Forrest Gump, as the feather is floating away from Tom Hanks? Blog Video Marketing TrendsImagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that? It’s because Nike’s “Just do it” reflects their brand. It says who they are, what they believe in, and provides that emotional, motivational connection to their customers. It’s simple. You just do it, and you love it. Scratch that.
Two Thirds of Marketers Cannot Measure Mobile
It's All About Revenue
APRIL 1, 2016
Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Not surprisingly, therefore, only 27% of marketers surveyed by Forrester said the ROI of their mobile marketing campaigns was profitable, while a staggering 67% said they simply cannot measure it.
Highlights from InsideView Drive 2016
Sales Intelligence View
JUNE 21, 2016
Our initial vision was simple: create a half-day event designed to educate business leaders on new trends, best practices, and modern strategies to speed […]. Events insideview boston insideview chicago insideview drive insideview events insideview forrester insideview lead to revenue insideview mary shea insideview new york insideview NYC insideview road show insideview roadshow lead to revenue thought leadership sales and marketing alignment events sales and marketing thought leadership
Top 10 B2B Companies on Twitter [March 2011]
Social Media B2B
MARCH 23, 2011
One of the trends that we have seen in the list is that many companies gained significant followers over the past two months. Forrester ( @Forrester ). 5. Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account.
How to create future brands
Blue Focus Marketing
SEPTEMBER 26, 2011
Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept. According to Peter Sheldon , Senior Analyst at Forrester Research, “ Mobile is so much more than an extension of the web; it is an opportunity for brands to develop next-generation customer experiences that raise the bar of convenience ”. The future. Coming soon! Engaging.
Strong IT Spending Growth Predictions from Forrester Assures IT.
AUGUST 3, 2010
Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." for the full year 2010, and 7.8% globally.
Recession Accelerates Marketing Trends Caused by Disruptive Technology
B2B Marketing Traction
JULY 12, 2009
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When Did Automated Dialogue Trump Real Conversation?
Digital B2B Marketing
JULY 19, 2011
Is a Trend Forming? Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Content Demand Generation Social Media Uncategorized #B2Bchat Crowdbooster Forrester marketing automation NetProspex relationships SAP Stanzr tweetchat twitterCreate a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. It is designed to replace the conversation that once happened directly between sales and a potential new prospect.
Trend Micro Risk and Compliance Assessment tool (powered by Alinean)
NOVEMBER 5, 2010
Trend Micro subject matter experts worked with Alinean to create the Trend Micro Risk and Compliance Assessment tool, designed to benchmark a company’s current security risk and compliance practices versus peers and best practice leaders. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Do White Papers Still Engage?
[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
SEPTEMBER 29, 2015
Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. Like many trends, it has taken some time to figure out whether the idea has “legs.” And the only way predictive progresses from a trending topic to a technology staple is by proving its impact. Want to learn more from the Forrester analyst leading the revolution of predictive adoption? Click on image to download full infographic.
Sales Enablement and The Economic-Buyer
JANUARY 5, 2011
And this trend is not expected to end, even as the recovery takes hold. Learn more: [link] Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., TCO Calculator Sales Enablement Forrester IDC Diagnostic Selling Excecutive Assessment Tools Alinean ROI CalculatorApril 2009.
Forrester: Understand and Drive Outcomes for Sales & Marketing Success
SEPTEMBER 20, 2010
Monday, September 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how todays successful best practices are so different than those of years past. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.
Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
OCTOBER 20, 2010
Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S.
Forrester announces Sales Enablement Conference focused on Selling.
SEPTEMBER 9, 2010
Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. Powered by Blogge