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Forrester Sounds the Digital Marketing Alarm


The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. The main culprit for the decline is a move to self-service. So what can you do about the shift?

No marketing tactic works well Forrester says, it’s all about strong content


Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. This is just a normal signal when a trend gets out of infancy. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Content marketing has cut itself a lion’s share in the marketing world.

Forrester Weighs in on the Top Video Platforms for Marketing and Sales


Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. An online video platform, according to Forrester, is a critical part of your video technology strategy and you need one to support the customer life cycle. Get the Report.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively. My own predictive capabilities are far from perfect, so we’ll see if these trends continue into 2017. Looking into the future.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Advocacy will round out the top trends for 2017.

From High Touch to Low Cost – A Disturbing Trend in B2B Selling?

The ROI Guy

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. However, as we wrap up 2015, we have noticed a clear and present trend – B2B sales and their vital support groups are being reorganized at an alarming rate.

25 Experts Share Top 3 Content Marketing Trends for 2017


Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? In content marketing, more and better seem to be two divergent trends.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Personalization!

CMO 50

2017 Marketing Trends to Watch


Here are two trends that we are looking forward to in 2017: 1. Forrester Research ). The post 2017 Marketing Trends to Watch appeared first on The Beacon. Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. Marketing automation on the rise. Did you know? increase from 2016.

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. According to Forrester’s survey, the top 3 excuses for failing to achieve alignment were given as: “Marketing thinks long-term, sales thinks short-term”. They understand the trends and trigger events that cause prospects to search for solutions. Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Bob Apollo.

Four Trends Elevating Marketing as the Key Business Engine


In this blog, we will discuss four major trends that are causing this dramatic shift: Emergence of SAAS business model. Let us examine each of these trends in detail. As will be shown, these trends are interrelated, but each one deserves to be evaluated on its own merit. 1. Marketing was staff, not line , so not a revenue generator, and so not particularly powerful. Conclusion.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer. Search earch. Advanced Search. Search our database of research documents.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Top Tips from Pubcon 2012. People like those who like them.

No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. ” What Trend Are We Talking about, Really? The post No.

Top Trends in Technology Marketing for 2015

Hinge Marketing

There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively. 1) Buyers of technology services want to be educated. What does this tell us? Buyers want to be educated. Brand.

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. The reason for this is that influencer marketing campaigns generate impressive results. REQUEST A FREE DEMO.

Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer. Here’s the scoop on what SMBs are doing right now: SMBs are active marketers. Just sayin’.).

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011


Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily.

Value Summit Keynote - The Importance of Getting Value Selling Right

The ROI Guy

In our keynote, we analyzed some of the top value selling challenges and discussed some key trends that are sure to shape value consulting and sales enablement over the next few months: The vital importance of getting value selling right. How buyers have changed and trends are driving more involvement from vendors to better communicate and quantify unique value.

Sales 31

16 Enigmatic Business Blogging and Other Marketing Stats


But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. Mary Meeker’s Internet Trends ). For example, what percentage of businesses maintain company blogs? But apparently not.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. So here we are again, looking at what worked, what didn’t, and what strategic patterns unfolded in 2015. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016. 1.

Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]

CMO Essentials

Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. Customer Experience Trending This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. Content needs context, and that context is the customer’s buying journey. Connection.

8 Key Mobile Marketing Trends


To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 2 - Smartphones are Beginning to Dominate the Mobile World. billion!

Research Proves the Early Bird Catch the Worm?

The ROI Guy

At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. What are you doing to reshape the trends; helping your Sales reps engage earlier and helping “establish the path from vision to value”? More and more of the decision making process is conducted without the assistance of your Sales Reps.

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Posted in Business Intelligence Testing.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014. Percent in 2014 Gartner Forecasts 3.1%

No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. ” What Trend Are We Talking about, Really? The post No.

Most Popular Articles (so far in 2015)

The ROI Guy

Forrester says Yes (at least 1 in 5 at risk)! Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book! Alinean Buyers Journey content marketing Dan Sixsmith Forrester Frugalnomics Frugalnomics Survival Guide Pisello popular SiriusDecisions Value Marketing Value Selling

New Sales Rep Ramp Up Taking Longer than Ever

The ROI Guy

Twenty-nine percent of companies expect to expand their sales organizations between 10%-30% in the coming year, with over 6% expecting to grow a whopping 30% , this according to the Sales Execution Trends study of 200 worldwide sales leaders by our partner Qvidian. According to the CSO Insights, most salespeople take ten or more months to? become fully productive.

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Junta 42

Robert’s rant: Robert struggled to comprehend the conclusions drawn in this eMarketer article , in which a study by Forrester Consulting tries to correlate the automation of content creation with benefits like greater engagement, loyalty, and emotional impact. Content Marketing Examples Content Marketing Strategy Facebook Industry News and Trends PNRThis week’s show.

This Week in Content Marketing: Can Content Save Advertising?

Junta 42

also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. When I dug deeper, I discovered that the Forrester study was based on only 86 survey respondents – not very statistically accurate. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged, with little reason for optimistic spending growth predictions. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. increase compared to 2014. Why Your Solutions?

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* If true, these figures would actually be bad news for marketing automation vendors. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012.

This Week in Content Marketing: FTC to Brands — It’s All on You

Junta 42

It means Instagram users organically following brands may miss those brands’ organic posts, warns Forrester. Content Marketing Examples Industry News and Trends Native Advertising PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live March 21, 2016; Length: 55:57). Sponsor (36:38).

Media 45

What’s the Best Social Media Monitoring Tool? It Depends


An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. No more. Alterian SM2 Freemium. UberVU.

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When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Is a Trend Forming? Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Content Demand Generation Social Media Uncategorized #B2Bchat Crowdbooster Forrester marketing automation NetProspex relationships SAP Stanzr tweetchat twitterCreate a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. It is designed to replace the conversation that once happened directly between sales and a potential new prospect.