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Marketing Interactions

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Marketers Need a Mindset Reset for B2B Personalization

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge.

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