Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 100

Research Campaigns Tips Content 100

readwrite

JULY 19, 2010

Has your company spent seemingly countless hours tweeting on Twitter , networking on Facebook and writing the company blog? Maybe that last Facebook fan page contest saw fewer entries than you’d hoped for, or that last Twitter-only coupon had fewer redemptions than you’d expected, but perhaps that’s not all that matters.

Forrester 40

Forrester Social Media Social Marketing Media 40

Marketing Insider Group

JULY 5, 2015

pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). This attention-getting strategy will drive qualified traffic to your gated content. GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. Use ‘Content Bait.’

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Additionally, if your website has more video content, it will drive higher site traffic than text. This will help you boost the site traffic by staying more visible and relevant to consumers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Vidyard

AUGUST 28, 2017

The less work, the better, and that means more and more support traffic has been migrating onto social media and messaging platforms. Customers want support in the most convenient way possible. Customers Demand Better Experiences.

Service 61

Service Trends Paid Search Agency Gartner 61

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing. sherpab2b09 [link].

Lead Ranking 100

Lead Ranking Lead Scoring Webcast Lead Gen 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. And they’re right. Promoted Tweets. Facebook Ads.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. To gain better insights on the network, here are a few interesting facts about the best times to post to Twitter: Monday Through Thursday are the strongest days to post.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month. Branch out to new social channels.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Smashmouth Marketing

SEPTEMBER 23, 2009

NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. MarketingSherpa : 97% of SMBs say email newsletters ‘important' or ‘very important.only 27% say same about Twitter. andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. mvolpe : I agree!!

Webcast 100

Webcast SMB Lead Ranking Lead Scoring 100

Webbiquity

DECEMBER 26, 2012

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. The pace of change of technology and the entire digital marketing ecosystem means that we need to evolve our tactics.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

SnapApp

JANUARY 4, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 61

Research Campaigns Tips Content 61

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. In the Google Anlaytics of your website, see if more website traffic is coming from search engines.

SEO 80

SEO Tools Tips Long Tail Marketing 80

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Ecommerce: (Organic Traffic x Conversion Rate x Average Order Value) / Cost of SEO=ROI. Defending your efforts.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Twitter can also be an important B2B marketing medium.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Sprout Social

MAY 10, 2019

Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. Let us know on Twitter @SproutSocial! What kind of an approach are you bringing to your YouTube or video strategy?

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Adobe Experience Cloud Blog

MAY 16, 2010

We also have more than 6,000 followers on Twitter. Many B2B companies are leveraging the social web for lead nurturing and engagement, to build brand awareness and to drive traffic to their websites. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Marketing Insider Group

DECEMBER 20, 2012

Marketing data is crawling across the screens behind me in real time – campaigns, pipeline, conversion rates, web traffic, social media and more. Is Twitter sentiment for our brand trending up or down? Here’s a picture of me at my desk at Lattice Engines , a Big Data software company. Take a look at the screens behind me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Unbounce

MAY 15, 2019

That means for advertisers gating their content, the potential pool of converters is just 20% of the traffic they paid for. Share her awesome tips on Twitter. Paying for traffic that doesn’t convert is like someone stealing your wallet and then punching you in the face. Know someone who’d benefit from Amy’s advice?

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

EveryoneSocial

JUNE 10, 2020

Forrester ) Twitter has more than 330 million monthly active users. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. That’s over 3 billion users worldwide. Statista ) 54% of social browsers use social media to research products. LinkedIn ).

Social Media 52

Social Media Ad Building Branding Brand Identity 52

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. Feel free to weigh in on Twitter with questions, or let me know what type of news you'd like to read.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

Sprout Social

AUGUST 30, 2016

You Drive Real Traffic to Your Site. In fact, a Forrester report stated engagement with brands on Instagram is 10 times higher than Facebook and 84 times more than Twitter. This goes against the grain that “boring content” comes from “boring industries.” As a brand, you have the chance to truly engage with users.

Branding 71

Branding Brand Identity Emarketing Eye-Tracking 71

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

EMagine B2B Blog

MARCH 29, 2018

This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Stay in touch with me on Twitter: @Lindsey_Hudson1. How can you stay competitive and innovative with your content? Start by looking at high quality assets produced by industry leaders. The path to PPC conversions: .

PPC 40

PPC B2B Sales Lead Ranking Lead Scoring 40

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Twitter can also be an important B2B marketing medium.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Ardath Albee. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

WebMarketCentral

NOVEMBER 12, 2008

Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This is the second of a two-part series. This can be confusing to new users. But there are limits."

Twitter 20

Twitter SEM Tools Practices 20

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. How the most popular social media sites for generating B2B traffic compare.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Convert

FEBRUARY 2, 2022

It’s much easier to double your business by doubling your conversion rate than doubling your traffic. It is a great idea to run a few quick A/B tests on this page (it has enough traffic) and secure wins. According to Forrester , 50% of adults will abandon a purchase if you can’t give them a quick answer to their queries.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

MLT Creative

DECEMBER 2, 2010

Now I start jumping up and down (figuratively) when we’ve increased website visitors month after month and a continuously improving traffic ranking that generates sales leads. B2B buyers who search online (93%, according to Forrester) are goal-oriented; they're always seeking research, information and recommendations.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies B2B 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. But I have a secret: I get a kick out of traffic stats. Recommended Resources from B2B Marketing Experts. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Content Standard

FEBRUARY 6, 2016

Instagram and Twitter claim the No. Buzzfeed reports that Snapchat views comprise 21 percent of the company’s total traffic. Digital marketers are honing their approaches on Facebook, Twitter, and more recently, Instagram, but messaging apps like Snapchat are still works in progress. 2 spots, respectively.

Paid Search Agency 40

Paid Search Agency User-Generated Content Facebook Broadcasting 40

Martech Advisor

DECEMBER 16, 2019

Here is an example of Slack, an instant messaging tool, demonstrating empathetic and proactive listening via Twitter: Slack Ensures That Every Query Receives an Honest, Empathetic Response. A study by Forrester Consulting reported that experience-driven businesses have 1.6 Tell us on Twitter , LinkedIn , or Facebook.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68