Vidyard

AUGUST 28, 2017

The less work, the better, and that means more and more support traffic has been migrating onto social media and messaging platforms. The post The Top 3 Trends in Customer Service appeared first on Vidyard. Customers want support in the most convenient way possible. Customers Demand Better Experiences.

Service 61

Service Trends Paid Search Agency Gartner 61

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Eighty-three percent are focused on lead generation, while 82 percent are honing in on increasing traffic to other brand assets. Budgeting for Mobile Marketing Initiatives.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. We, as a search organization, had to understand the shift in consumer behavior that is happening, trends in how they’re looking for products and services, and adjust what we’re doing. Those who are monitoring these trends are winning in the long term. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. It can also help you gain insights into campaign performance, making it easier to optimize your content and messaging for maximum reach and engagement.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Look for trend data based on cohort analysis. #2 Google Discover has been a very important source of traffic, not only for publishers but for lots of sites. Understand the topics that drive Google Discover traffic to your site. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Martech

AUGUST 30, 2022

Those sorts of journey maps may assist with efforts to build awareness, inbound traffic and acquisition, but they cannot uncover the opportunities that influence customer satisfaction, loyalty and long-term advocacy.”. They want personalization, a trend that continues to grow. Gartner’s depiction of the customer journey.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

Only B2B

MARCH 6, 2024

You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. Scenario 2: Lead Qualification Following the blog post download, you segment your leads based on their website traffic sources. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Conductor

SEPTEMBER 26, 2019

You’ll also receive an estimate of the cost you’d incur to match the traffic increase from Conductor using paid search ads instead. This finding is from Forrester , one of the world’s preeminent research and advisory firms. ” Collin Colburn, Analyst, Forrester. Built by Forrester, Powered by Conductor Data.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. In summary. Why it’s hot. Why we care.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingProfs 2013 B2B Content Marketing Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Content4Demand

SEPTEMBER 24, 2021

First-party intent data is known intent data —data such as de-anonymized web traffic, cookies, web visitors, content that is gated or other form-fill activities. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Only B2B

AUGUST 21, 2023

These campaigns can drive traffic to landing pages where leads can provide their contact information in exchange for valuable content. By analyzing trends and conversations, businesses can understand the pain points and challenges faced by their target audience. Future Trends in Automated B2B List Building A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

SpotMe Blog

JULY 21, 2023

Key metrics include registration numbers and sources of traffic. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 1 driver of traffic to a web site is organic search. 86% of internet traffic is generated through search engines.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Increase Traffic. Video users enjoy 41% more web traffic from search than non-users, according to research from Aberdeen Group. Get More Backlinks.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Unbounce

MAY 8, 2019

After all, a lot of agency time (and energy) gets spent optimizing traffic to the top of the funnel, but you can squeeze only so much out of it. A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. Website traffic ends up exploring, not converting.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

6sense

JULY 21, 2016

Whether it’s a spike in traffic from a website redesign, an increase in engagement from a new piece of content or fresh leads from a webinar, most marketers are living campaign to campaign. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” “Vision is critical.

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Here are some pointers: Rework your keyword strategy: You might feel like your web traffic has been lagging. B2B sites tend to bring in less traffic than the average e-commerce site, and that’s OK. Upcoming trends.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Increase Traffic Video users enjoy 41% more web traffic from search than non-users, according to research from Aberdeen Group.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Adobe Experience Cloud Blog

MARCH 13, 2017

In Embrace Customer-Centric Measurement to Optimize Business Performance, Rusty Warner , Principal Analyst at Forrester, will explore how the evolution from campaigns to customer context enables brands to improve relevance and build sustainable competitive advantage. Jeff will posit that standing still is not an option.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Smart retail solutions also analyze clients’ moods, time spent nearby product category X, and emotions and build store traffic analytical reports. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Golden Spiral

NOVEMBER 7, 2022

Advertising costs will trend down. Consider these questions together: What pages on your website receive the most traffic? Forrester warns against cutting brand awareness efforts. If you continue your current efforts, you will become “louder” and gain more market share. You can spend less but still have a strong impact.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

EveryoneSocial

JULY 31, 2018

This content your company produces not only helps build organic traffic through search engines but if you are becoming a social business you’ll now have endless amounts of great content to share on social media that attracts your intended buyers. pieces of content before making a purchasing decision, according to Forrester.

Research 79

Research Effectiveness Branding Brand Identity 79

Marketing Insider Group

JANUARY 10, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events. Just change countries if you serve an audience outside the U.S.).

Research 100

Research Campaigns Tips Content 100

ClearVoice

JUNE 11, 2019

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Not every trend is worth following.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Content Standard

FEBRUARY 9, 2015

Cisco reports that by 2018, video will constitute 80 to 90 percent of digital consumer traffic. The overall trend toward video has content marketers clambering to get on board. Marketers who use the tactic are rewarded with better ROI. Brands gain increased loyalty, higher engagement, improved customer support, and higher conversion.

Tactics 40

Tactics ROI Video Marketing Personalization 40

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Outgrow

AUGUST 31, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Saksham Sharda: Fill in the blank and the upcoming marketing trend is _. Mindy Morgan Avitia: Forrest Gump.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). But an increase in rank doesn’t translate to an increase in business unless specific increases in web traffic and conversions occur. So an analysis of competitor’s keywords, web traffic, and links should be present.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). Google Trends tells you what keywords consumers use and when. Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. Define conversion activities at the start.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Top Rank Marketing

AUGUST 30, 2023

With GenAI and other technologies, it’s important to stay on top of the trends, learn from the professionals, and know what technology to use and how to best use it. ” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. Never stop learning. Also, always be kind.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98