WebMarketCentral

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. to somewhere in the range of 1.8-2.25%.

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Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

How can you attract more traffic to your blog? 27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. Generate more comments? Increase the effectiveness of guest-posting opportunities?

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

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Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7 The Answer To All Your SEO Questions! million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The largest growth in Facebook traffic came from people in the 35-49 age bracket. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing. 55% of B2B buyers have created profiles on social networks.

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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. Want to know how you rank as a Twitter user (or check out anyone else's rank)?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.