B2B Content Marketing; A Masterclass in Content Amplification
Inbox Insight
NOVEMBER 13, 2018
Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Content leveraged for these channels is usually dynamic, controlled, repeatable and focused on delivering value added experiences.
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