Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. According to Salesforce ’s “Global State of Marketing Report,” B2B marketers’ top challenge was the ineffective use of tools and technologies.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing B2B Ad Exchange 94

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. 11 Duane Forrester , VP Industry Insights at Yext. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Exo B2B

MARCH 8, 2018

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). She is a speaker and principal analyste for Forrester and specialises in B2B marketing. Vlogging daily on YouTube under the name « DailyVee ». Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Brandpoint

JUNE 18, 2020

Some tools you may wish to focus on during COVID: Relevant blog posts, whitepapers, eBooks, etc. Online calculation tools. Customers appreciate the convenience of being able to go online and access user-friendly tools that help them manage their own finances. Even before COVID hit the U.S., Comprehensive FAQ pages.

Work Management 118

Work Management Marketing Management Service Planning 118

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies. One thing is certain, though.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. As a marketing tool, digital video should be taken very seriously – but that does not mean that your content should be dry or void of personality. By offering weekly eight-minute trivia videos hosted by YouTube star John Green. times faster than text alone.

Video Marketing 80

Video Marketing Stats Click Rate Internet Marketing 80

Vidyard

AUGUST 18, 2017

No really, that’s what Forrester concluded. With a quick-capture video tool, you can use your webcam to simply talk things through. There’s a reason that ‘how to’ is still the top growing category of video on YouTube: watching is easier. But there’s a simple answer: video.

Video Marketing 110

Video Marketing Lock-In Forrester Efficiency 110

Onalytica B2B

MAY 10, 2017

An example of this is Zoella: while she’s one of the most popular and well known social media and YouTube influencers, she appears more selective in terms of the kinds of brands and projects she works on, compared to some of her peers. Why not try our free influencer discovery tool here. Need help discovering your influencers?

Peer-to-peer 252

Peer-to-peer Skype Bundling Social Media 252

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

Planning 58

Planning Studies B2B Marketing Trends 58

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Daily, big brands and small businesses navigate the gauntlet of tools, content creation, resourcing, and budget management silos. Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This is not merely restricted to YouTube. Virtual Reality (VR) and Augmented Reality (AR) serve as potent tools when it comes to marketing trends on digital platforms, especially during recent times.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Vidyard

MARCH 17, 2015

We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. A “Learn More” CTA in your YouTube video is a perfect example, just like FedEx does.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Heinz Marketing

MAY 16, 2022

If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. That could be a self-help tool in a product led growth format. It’s a great tool for that.

Top of Funnel 82

Top of Funnel Lead Ranking Lead Scoring CMO 82

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. “I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Popular free options include sites like YouTube and Vimeo. Video is an excellent teaching tool. What are you waiting for? Blog Videos.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Formerly @Google @YouTube. Now AI-backed tools @Fastcase. Husband, Father & Friend – Founder & CEO @UpsieHQ l @villagecapital 16′ @Techstars 17′ Following: 1,192. Followers: 3,699. Tweets last 90 days: 100+. Charles Betz. CharlesTBetz. Concerned citizen.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. 24 Full Service Tools to Manage B2B Social Media As the final wrap-up in our ongoing series of.

Social Media 40

Social Media Event Marketing B2B Marketing Social Marketing 40

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Vidyard

JUNE 22, 2015

I’ll give you some proof: Pages with video are 53 times more likely to rank on the first page of Google search results, according to one Forrester Research study. Choose 5 to 6 keywords using the Google AdWords tool to improve opportunities for your video content to be ranked highly. Video transcripts provide that information.

SEO 51

SEO Video Marketing Tips Youtube 51

Vidyard

NOVEMBER 11, 2013

Whether it’s power tools or caffeinated beverages, companies are finding the why that fuels the brand and marketing that with dedicated video experiences on their websites. In the future, there will be tools to include video within a press release because it’ll be a very popular thing to do.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

markempa

NOVEMBER 29, 2016

I definitely saw it as a research tool. You’re getting a whole series of them, because now there are these automation tools that will automate a cadence, or a series, of emails. I literally just had this question, being interviewed for a Forrester research report on social selling. These tools won’t automate trust.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Mailmunch

APRIL 26, 2021

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. In the words of Shar VanBoskirk , VP and Principal Analyst at Forrester, “Be Human. But forget what you’ve been told before. Be Helpful.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Vidyard

OCTOBER 8, 2020

Popular free options include sites like YouTube and Vimeo. With a hosting platform like Vidyard , you can quickly and easily embed videos of any length, add calls to action to your video content, customize the video player, track viewers, and integrate with other tools to do even more. Video is an excellent teaching tool.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

ConvertKit

MARCH 25, 2020

A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. I know, I know—you're probably thinking about creating videos for social networks or YouTube. These days, tools like ConvertKit make creating a landing page quick and easy.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

The Effective Marketer

MAY 27, 2015

Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. in an effort to give a 360 degree view of the competitor as a company.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100