Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Here are five tips that Schmulen recommends: Tip #1: Know what your goals are. Tip #2: Make your offer shareable. Tip #3: Keep it simple. Tip #4: Promote everywhere. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Whether it’s a coupon, shopping tip, reference source, comparison engine or something else, you’ll need to address the needs of this rapidly growing mobile audience. Consider item 1 above. <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 4, 2011

I’m personally not a big fan of tracking page likes as a measure of success, particularly since Forrester has estimated that less than 15% of people who click that button ever return. Something as simple as asking people what they plan to do for the weekend can create interaction. *

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50