Forrester - B2B Marketing Zone

B2B Marketing’s Measurement Problem

Digital B2B Marketing

APRIL 2, 2013

All existing marketing performance will need to be updated, triggering an extended period of testing in order to determine the most effective tactics based on the new measurement. The image is Forrester’s reimagined sales funnel. It is a complex sale, but most B2B companies will continue to use their simple measurement.

Top of Funnel

Top of Funnel Peer-to-peer B2B Work Management

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. If you test it, watch your quality metrics carefully. And they’re right. Marketers are slaving over content today, but almost no one sees that content.

Paid Content

Paid Content Distribution Advertising Agencies B2B Marketing

B2B Marketing Zone

Digital B2B Marketing

B2B Marketing’s Measurement Problem

The B2B Marketing Guide to Paid Content Distribution

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