television 
Martech
APRIL 25, 2022
” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “What we’re talking about here is using the biggest screen in the household — the television — as the channel to get your ABM targeted message out to your prospects,” said Haeri.
Hubspot
NOVEMBER 12, 2018
Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. They mostly cover topics like technology, trends, marketing, eCommerce, payments, mobile, logistics, corporate news, loss prevention, and the holidays. Forrester Retail.
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Seismic
MAY 3, 2019
Forrester calls sales enablement a “core platform in the 21st century marketing and sales technology stack.” I watch a *lot* of Chopped and other food television, and suffice it to say I have yet to see a cow parsnip used in any of the secret ingredient baskets. More than 7,000 people have the word ‘enablement’ in their job title.
Sprout Social
MAY 10, 2019
Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time.
Content Standard
JULY 7, 2015
This web of fame and product sales unfolded in the same way as most TV pop culture trends: It began with a compelling story, and through strategic action with other Hollywood and brand leaders, it evolved into much more. Audience Integration: Videos give marketers a way to collect audience data that was never possible before.
Onalytica B2B
MAY 16, 2018
In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. So they influence my way of thinking.
Madison Logic
JANUARY 25, 2024
Connected TV (CTV) is a category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. In Forrester’s Q4 2021 B2B Advertising Trends Survey, the top three buyer behaviors in response to advertisements were unrelated to a “click-through” action. Here’s why.
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