Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Ideal e-tailer profile.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Buyers (especially when there is more than one person involved in the decision process) make better-informed decisions through face-to-face meetings.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Martech

FEBRUARY 28, 2022

A Forrester WAVE matrix of leading vendors is one. You’re also looking at how your marketing automations performed at each step and how they were tagged by source, vertical, intent, dollar amount, and other factors. When we focus on intent, we see email’s uses and value differently. Many factors influence intent.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

LeadSloth

SEPTEMBER 8, 2010

Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. If you’re currently looking for a new CRM system, you may want to check which CRM systems are supported by Marketing Automation vendors.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

Biznology

NOVEMBER 1, 2010

What's growing even faster is the list of vendors entering this space and the claims they make as to how well their monitoring tools work. Full disclosure: I serve as Chief Strategist at Converseon, one of the three leaders in social media monitoring as named by Forrester Research.]. Image by Fräulein Schiller via Flickr.

Social Media 80

Social Media Media Forrester Vendors 80

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. Without solid customer data, cross channel strategies become increasingly difficult to implement.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 2, 2009

So I was more than a little perplexed to see the Aberdeen ranking, especially because I wasn’t aware that Aberdeen produced something similar to the Forrester “waves” and Gartner “magic quadrants”. Exactly how this relates to the vendor rankings is unclear, although I could find out if I paid $895 for the report.

Work Management 120

Work Management Marketing Management Class Vendors 120

Webbiquity

OCTOBER 13, 2010

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Customer Experience Matrix

AUGUST 21, 2009

If you read that list quickly, it sounds pretty much like every other marketing automation vendor. Both sets of vendors generally do a decent job with asset management, Web analytics and other reporting, although only the consumer-oriented systems tend to offer serious support for planning, workflow and detailed financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

LeadSloth

APRIL 24, 2009

BTW 2: I have not included vendor weblogs: I will put those in a separate post. He covers lots of Marketing Automation vendors, he offers insights into usability of demand generation systems and covers various other topics. But regardless of the terminology, these are the blogs that I enjoy most :- ). oops, that’s 11 blogs).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

Metadata

SEPTEMBER 14, 2020

The good news: there are technology and vendors who can help you out. While G2 broke ABM into 8 subcategories, Forrester isn’t adapting to this new reality. Can you even imagine a world where every product bug, sloppy sales call, or budget error received the same blowback as that one typo in that one email?

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Customer Experience Matrix

JULY 29, 2008

Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. Tags: marketing automation software selection market software vendor evaluation demand generation. This approach has always bothered me.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Tags: B2B budgets , Email marketing , marketing effectiveness , marketing mix.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Problem solved? What is your take?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Content Marketing Institute

MAY 8, 2018

They are highly monetizable: While consumers may be reluctant to pay an up-front fee to download a branded app (as this Forrester report contends) – especially if they aren’t sure how or if they’ll like using it – they may be more willing to pony up a few dollars for valuable in-app enhancements at key moments of need. Click To Tweet.

Brand Identity 97

Brand Identity Branding Ad Building Work Management 97

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Contently

NOVEMBER 18, 2016

” What are your thoughts on attribution and tagging? Do you think that’s partly the fault of martech vendors as well? Martech vendors, and I say this being a martech vendor myself, are looking to sell things. Sadly, I think most martech vendors don’t really have an incentive to tackle that education.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Ambal's Amusings

APRIL 29, 2010

They have created the blog to get people visiting frequently just like a vendor-neutral site. As a vendor, when you are making the decision to “gate” or not, why not start with what actually converts? Vendors should leverage third party research as well, throw it behind the gate and you will get leads.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Heinz Marketing

DECEMBER 31, 2018

And by the way, I think that will be actually be very interesting to a lot of B2B vendors, because I think they think it’s still different, and it’s not. We also realized that the traditional analysts don’t capture it either, because they’re not really talking to the customers, they’re talking to the vendors.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

WebMarketCentral

JANUARY 28, 2009

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Ambal's Amusings

AUGUST 27, 2010

On the business side, one noteworthy example of content is the white paper Ten Ways to Generate Higher Returns from Your Investments in Innovation from product lifecycle management software vendor Sopheon. Forrester Blog for Interactive Marketing Professionals. Tags: ClickInsights: Expert Interviews.

Work Management 100

Work Management Marketing Management B2B Business 100

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Tags: ClickInsights: Expert Interviews. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

MARCH 20, 2018

The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner and Forrester and the CDP Institute launching its European branch. My general conclusion has been that the effort needed to rework the existing components of their clouds is too great for the vendors to consider.

Enterprise Management 153

Enterprise Management Work Management Marketing Management Buy 153

Marketing Insider Group

OCTOBER 14, 2010

Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). Some B2B companies are making the commitment (not just the marketing automation vendors ; ) – and it’s a thrill to watch them get that first inbound lead.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The ROI Guy

NOVEMBER 4, 2010

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. However, many vendors would say that sales opportunities are not moving forward the way many would like.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

LeadsRX

JULY 19, 2021

Most respondents (54%) also find outdated data collection or tagging processes to be a top challenge for their teams. Source: A Forrester Consulting Thought Leadership Paper Commissioned By Google , July 2020 (750 marketing decision makers surveyed). More data will help prove the revenue juice is indeed worth the spend squeeze.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Online Marketing Institute

JANUARY 25, 2010

world has fundamentally changed the dynamics of buyer-vendor interaction. B2B buyers not only have greater access to information than ever before, but increasingly, that information comes from industry peers and third parties, versus coming from their vendors or from traditional media outlets. Good new for all the vendors out there.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Engage with customers and prospects where they are, not just where you want them to be According to Forrester, 4 out of 5 people participate socially online, plus there are more to come since 1 in 13 people are using the internet.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Single Grain

MARCH 9, 2021

B2B buyers want to determine if the vendor is reliable, can be trusted, and knows what they are doing. Vendor comparison. Write only one H1 tag for each page. You can have multiple H2-H6 tags on any page. Use “Alt text” tags for all the images on your website. You can combat this by using hreflang tags.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Tags: Expert Interviews. Please focus on prospect presale engagement" Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

SEPTEMBER 11, 2018

Forrester revealed that 60% of customers do not want any interaction with salespeople. And 62% have developed their own criteria to select the right vendor. Source: Forrester Research. You may have heard about some of them — meta-tags like title or description are two most popular ones. But there are more.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101