Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. Account-Based Marketing (ABM): For high-value accounts, consider implementing ABM tactics.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. While a handful of companies feel their CX strategies are very advanced, almost half of companies surveyed feel they have some tactics in place but no real customer experience strategy or capabilities in place to support one. Forrester). return on spend, and 1.6x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. It’s not just industry tactics and technologies that are changing. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Porch Group Media

DECEMBER 2, 2021

Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. You might also be interested in our blog: Customer Retention Marketing Trends and Tactics. Companies who prioritize customer experience see over 1.5x

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Get Smart Content’s infographic highlighting information and projections from the Content Marketing Institute and MarketingProfs 2014 B2B Content Marketing Trends report. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Martech

APRIL 25, 2022

” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. However, relying on the same old tactics can cause campaigns to become stale, which is why marketers need inventive ways to drive leads with ABM. And they can all be quite effective.

Account Based Marketing 101

Account Based Marketing ABM Marketing & Strategy Landing Pages 101

Zoominfo

JUNE 11, 2021

Calling mobile numbers more frequently is a tactic that will stick rather than trying a business line or sending an email to a corporate address, said Zach Stoia, an account executive at ZoomInfo. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Calling mobile numbers more frequently is a tactic that will stick rather than trying a business line or sending an email to a corporate address, said Zach Stoia, an account executive at ZoomInfo. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Only 4% said ABM is an effective way to create brand awareness or interest.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Despite the challenges associated with mobile marketing, previous research has indicated that marketers remain dedicated to this tactic.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. The result is invariably a very tactical implementation that never reaches its true potential.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Conductor

NOVEMBER 11, 2020

The first six months of 2020 proved the resiliency of SEO as a digital marketing tactic. – Duane Forrester, Yext. We, as a search organization, had to understand the shift in consumer behavior that is happening, trends in how they’re looking for products and services, and adjust what we’re doing.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Sprout Social

JANUARY 23, 2023

There’s so much outside of our control that will directly affect our outcomes and tactics. React quickly The days of taking three to four months to evaluate a trend are over. In uncertain times, we might want to stick to what’s comfortable—and Forrester predicts that most CMOs will go that route this year.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. While employing various marketing tactics brings you closer to your destination (closing deals). Generic mass leads are non-real for driving results.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Metadata

FEBRUARY 5, 2024

Here are four tactics Melissa and her team used to catapult ClickUp to stardom and go toe-to-toe against an industry giant with a head start of more than a decade. And our creative team is producing multiple videos a week that we’re leveraging on social media about different workplace trends and hot topics.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. Algorithms change, platforms go in and out of fashion, consumer usage trends shift. The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor.

ROI 102

ROI Work Management Marketing Management Case Studies 102

Content Standard

FEBRUARY 9, 2015

Using personalized video as a marketing tactic is on the rise, and new solutions should make it easier for companies to jump on the bandwagon. The overall trend toward video has content marketers clambering to get on board. Marketers who use the tactic are rewarded with better ROI. Want more content marketing news?

Tactics 40

Tactics ROI Video Marketing Personalization 40

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As an example—. The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

InsightSquared

AUGUST 14, 2019

To put it simply, being able to recognize patterns in sales consumer behavior helps predict future trends, allowing businesses to remain agile. For sales teams, it can make for stronger sales pitches, informative outbound sales tactics, and can make all the difference in converting a lead to a customer.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Aberdeen

NOVEMBER 14, 2019

The report takes a close look at the buyer intent data tools industry to see what’s going on in the market, looking at market drivers, patterns, trends, industry conditions, development rate, and more. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Heinz Marketing

MAY 17, 2023

Advanced personalization requires content intelligence because it allows B2B marketers to go beyond simple segmentation and personalization tactics. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Advanced personalization requires content intelligence because it allows B2B marketers to go beyond simple segmentation and personalization tactics. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Personalization Automation Case Studies 52

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Only 4% said ABM is an effective way to create brand awareness or interest.”.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos?

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Full Circle Insights

OCTOBER 1, 2022

It’s generally a good idea for marketers to follow the 80/20 rule when creating a campaign mix, i.e., use tried-and-true campaign techniques that you know will drive leads 80% of the time and use experimental tactics for the remaining 20%. Keep an eye on trends. That’s how smart marketers keep their campaigns fresh and innovative.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:55 a.m. to 10 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech

FEBRUARY 25, 2022

In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Source: Nirosha Methananda. Why it’s hot. Why we care.

Account Based Marketing 105

Account Based Marketing Top of Funnel ABM Buy 105

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. At issue is much of analytics remains tactical. You Have An Internal View Of The Buyer’s Journey.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . This tells us something important: the focus of 2023 will be on the customer and enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

FEBRUARY 4, 2022

She noted that the report also found faster brand adoption of account-based marketing (ABM) strategies: “A lot of that was expedited by the pandemic: When the pandemic occurred in early 2020, a lot of us marketers saw one of our main tactics and channels evaporate overnight. By this, I mean life events.”. Why it’s hot. Why we care.

Account Based Marketing 115

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 115