Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

Planning 58

Planning Studies B2B Marketing Trends 58

Inbox Insight

DECEMBER 4, 2018

This has resulted in limitations on the number of viable publisher channels available to B2B advertisers, which a survey by Ad Exchanger determined has resulted in 85% of B2B programmatic advertisers targeting their demographics via a combination of B2B and B2C platforms. ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 56

Advertising Agencies Advertisements Advertising Paid Search Agency 56

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Conduct a pre-holiday season survey and understand which causes your customers value the most. 4 Ideas for Marketing to Values-Driven Customers in 2019.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. What the Survey Results Say. What the Survey Results Say. Here are the findings that stood out.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Aggregators 72

Leadspace

FEBRUARY 19, 2018

More businesses seem to be taking the hint, as 60% of B2B brands in one survey also indicated that a personalized approach to communication was “resoundingly high” when compared to an unpersonalized approach. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

SnapApp

JULY 11, 2017

In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . You buy something, and immediately you’re sent a customer feedback survey. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Content Standard

NOVEMBER 11, 2014

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 Facebook has surpassed YouTube for the most desktop video views per month, and the social network jumped from four billion views to 12 billion in just one month, Search Engine Journal reports. million words. Every day, 100 million users watch a video online.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Digital Marketing World Forum

OCTOBER 4, 2019

Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. We don’t switch off our ‘consumer’ heads just because we’ve opened Outlook and started work.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Valasys

APRIL 10, 2020

According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. As highly personalized content is served to the prospects, it helps elevate the conversions. Contact us.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Statistics 64

Statistics Youtube B2B Marketing B2B 64

Adobe Experience Cloud Blog

DECEMBER 15, 2009

YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Forrester Predicts Huge Growth for Social Media Marketing. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. Gitnux) YouTube mobile video consumption grows by 100% every year. PwC) Customers are 2.4x

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. But, yeah, it’s kind of a curious thing to see what this survey might look like two years from now versus what the survey might have looked like two years ago.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

ConvertKit

MARCH 25, 2020

A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. I know, I know—you're probably thinking about creating videos for social networks or YouTube. But there's another option that can be a hidden gem for your online business. million words.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hubspot

JUNE 29, 2012

Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

KoMarketing Associates

NOVEMBER 10, 2021

According to Forrester, 68% of people don’t think brands share interesting content. . According to a Hootsuite survey , 60% of all businesses plan to increase their Instagram budget, and nearly half plan to do the same for Facebook, YouTube, and LinkedIn. . The type of content can impact your reach and engagement.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Try polls and surveys to gather data. Do you have any strategies for this? Achinta Mitra July 29, 2010 at 10:32 am @Shareef, Thanks for visiting and commenting.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Vidyard

NOVEMBER 1, 2016

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar. Key channels that target older online users are Facebook and YouTube. Optinmonster). bizibl; BrightTALK). Optinmonster). Statista ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. In a 2021 survey, roughly 25 percent of marketers said they would invest more in Facebook than any other platform in 2022. Forrester ). YouTube content. Video content is essential — but not all video content should be YouTube content. Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Marketing Insider Group

FEBRUARY 9, 2021

Conduct interviews, send out surveys, and talk with your sales team to learn more about them. Check out research papers by Forrester and Gartner. Share your content on social media, YouTube, and SlideShare. Develop a video and embed it on your website and share it on Vimeo and YouTube. The more you can learn, the better.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

ClearVoice

JUNE 19, 2023

YouTube came at a close second with 2.5 Image source: Statista According to HubSpot’s 2023 Social Media Trends Survey , the top three social media platforms expected to grow the most in 2023 are Instagram, TikTok, and Facebook. In a Forrester report , Reels account for 30% of the time users spend on Instagram.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Golden Spiral

MARCH 7, 2019

In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. Have you focused on your Net Promoter Survey score ? These researchers are doing extensive work before making a purchasing decision — online.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Convince & Convert

JULY 4, 2014

jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Forrester has introduced the hashtag #MyMobileMoment for people to share the little victories they have using mobile technology every day. Tweetable Moments Start thinking about your customer’s mobile moment.

Mobile Marketing 116

Mobile Marketing Business Skype Top of Funnel 116

Single Grain

SEPTEMBER 18, 2023

A survey by Forrester Research found that while 74% of businesses aim to be data-driven, only 29% succeed at connecting analytics to action. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube. That’s where AI shines.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

Brandpoint

MARCH 26, 2021

In fact, 54% of B2B buyers we surveyed say they are likely to engage with short-form videos when making purchase decisions, according to Forrester Research. Since then, this topic has been shared, pitched and distributed across tons of different channels. So, why are some of us dragging our feet?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Conductor

APRIL 29, 2021

In fact, we surveyed marketers and more than half of them stated that SEO is more essential during this time. Whether it’s your blog, website pages, or YouTube videos, work with your SEO team and web team to think through the entire digital experience and how SEO supports it. 18 Duane Forrester, Yext.

Organization 59

Organization Tips Work Management Digital Marketing Funnels 59

Vidyard

MARCH 23, 2021

YouTube Statistics 3.7 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Social media, websites, and YouTube are the most popular places to distribute video content. Facebook Video Statistics 3.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Their #TheNextFrontier series on YouTube< delves into aspects of the human brain, while campaigns like #Instawalk allowed influencers and fans to visit GE facilities and share their experiences on Instagram.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. For direction here, I usually consult the Content Marketing Institute’s annual surveys (conducted in partnership with MarketingProfs). 61% go on to say one-quarter to three-quarters of their content goes to waste.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Moz

DECEMBER 16, 2019

One recent survey found that 22% of customers ended up at the wrong location of a business because online information about it was incorrect, and that 80% of them lost trust in the company when encountering such misinformation. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound! Forrester).

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Vidyard

MARCH 16, 2017

The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113