Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. In-person events, digital marketing, and content marketing once again captured the top three spots in our 2015 survey, consuming over 40% of working dollars.” ” – Forrester Research.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Top Rank Marketing

NOVEMBER 3, 2023

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Marketing Insider Group

MARCH 2, 2020

It’s not an easy move from the voice of the customer to the heart of the customer, but the hard work will be worthwhile when you reap greater returns on your marketing efforts. A Forrester and FocusVision study found that the way consumers feel is 1.5 Hear from Customers Directly with Surveys.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Adobe Real-Time CDP Adobe typically targets enterprise and mid-market organizations and works with a wide variety of roles across the marketing and IT organization. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong. I’ll do more with that.”

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. B2B Marketing and the Customer Experience.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Most tactics received a thumbs up from 30% or fewer of those surveyed.” The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. Belief in the sales value of ABM. Harmony across marketing campaigns.

Account Based Marketing 137

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 137

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Zoominfo

OCTOBER 12, 2022

The insights gave her a clear picture of the customer lifecycle, what approaches worked best in each region, and how certain deals were progressing. “My Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Martech

JULY 30, 2021

This shift from a reactive to proactive marketing approach is working well for many B2B companies. This means there’s still plenty of room for growth for ABM as a strategy, though the organizations’ survey indicated that 27% of respondents’ marketing budgets were already dedicated to ABM. Still, challenges remain.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. ZoomInfo can funnel this information right into the systems where you already work.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Forrester B2B

MAY 13, 2022

Business decision makers are making the shift to anywhere work and spending more of their time with digital media. About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […]. Audience insights are more critical than ever for B2B marketers.

B2B Marketing 52

B2B Marketing B2B Media Forrester 52

Salesforce Marketing Cloud

APRIL 5, 2024

Accessible design is top of mind in his work as a Technical Architect at digital ecomm services firm RafterOne. “I Designers appreciate differences – whether that’s how we see things, how we navigate or how our minds work. As an added benefit, these labels enable quick translation into multiple languages.

Design 98

Design Guidelines Forrester Barriers 98

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Call mobile numbers as prospects enter hybrid work schedules. A year ago, many people thought work-from-home arrangements were a temporary alteration because of COVID-19.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Call mobile numbers as prospects enter hybrid work schedules. A year ago, many people thought work-from-home arrangements were a temporary alteration because of COVID-19.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Quick Takeaways. Why the Change?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Seismic

NOVEMBER 2, 2023

To better understand the current landscape, we recently conducted a survey of 1,400 full-time sales, enablement, and customer success professionals in managerial and leadership roles across the U.S, How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. That being said, just 16 percent of marketers said they are actively working on AI-related projects. Statistics showed that only 18 percent of marketers are currently using AI.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Marketing Insider Group

AUGUST 30, 2021

We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. And if it works, it’s only temporary.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Martech

NOVEMBER 30, 2021

Can sales and marketing work together to identify our target accounts? Marketing’s idea of what is a high-priority account needs to match sales’ idea of a high-priority account, or your ABM strategy won’t work. Remember to set clear expectations: initially, ABM will create more work for busy sales staff.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

Zoominfo

OCTOBER 18, 2022

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important?

Lead Gen 130

Lead Gen Startups Demand Allocation 130

NetLine

APRIL 23, 2024

Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. It can work to align sales and marketing teams, identify gaps in your sales funnel and help to optimize sales efforts. How can intent data be used to improve the sales prospecting process overall?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work? What’s the perpetual challenge in every sales funnel?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. A: Never put up barriers for yourself.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. It also works across platforms and channels: UGC is at home on Facebook, Instagram, TikTok, Snapchat and any other social media platform.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52