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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. What are your thoughts about that? What we do know is that 1.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. What are your thoughts about that? What we do know is that 1.

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Grow Your Wiki

Buzz Marketing for Technology

Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0

Wiki 100
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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Use post-purchase touchpoints such as first purchase emails, follow-ups, training programs, and customer satisfaction surveys to understand your customers. The Hero's Journey. Make your customer the protagonist of the story.

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3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Image via Wikipedia. Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Biznology , June 30, 2010 Image via Wikipedia. With few words and relevant graphics, it enables us to absorb lots of information in a hurry. That’s what effective infographics are all about.

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B2B Category Creators Episode 2 Transcript

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Gil Allouche: Sometimes Wikipedia and people pay some consultant to do a Wikipedia page, but I see what you’re saying. That came out way before there was a category in like Gartner and Forrester in the standard analysts. We work with Forrester and Gartner and entities like that. There’s the CDP Institute.