Zoominfo

JUNE 11, 2021

Check out this cold-calling poll on ZoomInfo’s Twitter page. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Prospect with video. Rely more on automation.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Check out this cold-calling poll on ZoomInfo’s Twitter page. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Prospect with video. Rely more on automation.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. You can follow Zarnaz on Twitter or Linkedin. The second major benefit of UGC is that consumers love it.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. The category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. The survey offers these 3 key takeaways: Focus on strategy, not tactics. Results, not tactics.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Only B2B

JULY 5, 2023

A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Twitter Updates. follow me on Twitter. Become a Fan. Subscribe in a reader.

Social Media 120

Social Media Media Forrester Copywriting 120

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. For example, consider using Facebook Messenger or Twitter direct messages if your audience is mainly on social media.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Valasys

MARCH 11, 2020

In recent research published by London Research & Hootsuite , 87% of companies surveyed stated that they wished to have unified customer profiles. In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. About Hootsuite. About Oracle Partner Network.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Marketing Insider Group

JANUARY 10, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. If that’s not feasible, send customer surveys to people who have bought your products. What kind of content they’re interested in.

Research 100

Research Campaigns Tips Content 100

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Biznology

SEPTEMBER 22, 2014

78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). 75% of the sales people said they have not received formal training from their company on how to use social media (source: Social Media and Sales Quota Survey). Does your company engage in Social Selling?

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. Please add your suggestions through the comments below or send us your recommendations through Twitter or LinkedIn as well. We hope you agree. Salesforce’s State of Marketing. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Accenture Survey: Just 8% Heavy Users of Social. UMass Survey: Fortune 500 Companies Blogging Flat. Fewer than 10% (it was more like 5%).

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Porch Group Media

OCTOBER 9, 2019

According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

SmartBug Media

NOVEMBER 11, 2019

According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. One of the complaints from the B2B consumers surveyed is that they receive too much useless material. Here are our tips on how to do just that: Easy to Consume.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. One of the complaints from the B2B consumers surveyed is that they receive too much useless material. Here are our tips on how to do just that: Easy to Consume.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Read surveys, respond to reviews, do focus groups. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. 11 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. I started my career in sales. Then I quickly moved into marketing to follow my frustrations.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

JUNE 4, 2013

Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Leadspace

FEBRUARY 19, 2018

More businesses seem to be taking the hint, as 60% of B2B brands in one survey also indicated that a personalized approach to communication was “resoundingly high” when compared to an unpersonalized approach. Most B2B brands are familiar with “the big three” platforms: Twitter , Facebook , and LinkedIn. Send high-yield cold emails.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

SnapApp

JANUARY 4, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. If that’s not feasible, send customer surveys to people who have bought your products. You’ll learn things like …. What hashtags they’re using.

Research 61

Research Campaigns Tips Content 61

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years?

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Conduct a pre-holiday season survey and understand which causes your customers value the most. Tell us all about it on LinkedIn , Facebook , or Twitter.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. What the Survey Results Say. What the Survey Results Say. Here are the findings that stood out.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

Martech Advisor

DECEMBER 20, 2019

We surveyed the state of blockchain marketing in 2019 (so far) to find out exactly where the industry stands, future directions, and how you could gain from this technology in the new year. As Forrester mentioned , “distributed ledger technology will pave the path to transparency, slowly,” slowly being the operative word.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159