Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “What we’re talking about here is using the biggest screen in the household — the television — as the channel to get your ABM targeted message out to your prospects,” said Haeri.

Account Based Marketing 100

Account Based Marketing ABM Marketing & Strategy Landing Pages 100

Hubspot

NOVEMBER 12, 2018

Shopify Plus, Shopify’s enterprise software arm, structures their editorial calendar like a season of television , weaving their articles into narrative-driven series and publishing multiple stories about one eCommerce topic over time. Forrester Retail. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. A PwC survey last year showed that in the U.S.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Madison Logic

JANUARY 25, 2024

Connected TV (CTV) is a category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. In Forrester’s Q4 2021 B2B Advertising Trends Survey, the top three buyer behaviors in response to advertisements were unrelated to a “click-through” action. Here’s why.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Contently

FEBRUARY 1, 2019

At Industry Preview, Forrester principal analyst Joanna O’Connell warned the crowd that blasting the same message across all social media platforms means the whole industry is “hurtling toward crisis.” ” Younger users, she pointed out, don’t just open social accounts to experiment.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

Martech Advisor

NOVEMBER 8, 2019

A 2014 Forrester study, titled ‘Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home. 38 % have used their mobile device to check inventory availability while on their way to a store.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66