[Forrester, Survey] The Tech Economy & Social Media
I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Forrester’s consumer surveys show that each succeeding generation takes more tech into their day-to-day life. Admission of a mistake openly serves the greater good, e.g. Beth Israel Deaconess Hospital's wrong side survey as blogged by their CEO Paul Levy. And perhaps Forrester was wrong in 2007 when they said that Facebook marketing means communicating not advertising, as does all social spaces I contend. This is an old and tired perspective.
OCTOBER 28, 2008
MARKETING EDGE [Forrester, Survey] The Tech Economy & Social Media