KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

AUGUST 8, 2018

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.” Most businesses (69 percent) said that they spend time and money on email marketing.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 Approximately 57 percent of U.S. B2B Marketing and Predictive Analytics Benefits.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. In response, 97 percent of survey respondents are now embracing some elements of eCommerce. Marketers Turn to UX Testing for Better Experiences.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

SEPTEMBER 28, 2017

The “2017 State of Email Marketing Survey” from Ascend2 recently discovered that 44 percent of marketers believe their email marketing performance has increased significantly. New research suggests that despite previous struggles, marketers are now finding more success with email marketing than they did in the past.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute. Time spent in creating content ? equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. They all provide important information for learning and development in today’s B2B marketing environment. We hope you agree. Salesforce’s State of Marketing. 2016 State of Marketing from Salesforce.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

SEPTEMBER 14, 2013

Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Even when the buyer gets to the vendor site, there is still a significant period of time between evaluation and validation.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JANUARY 7, 2020

Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” LinkedIn recently surveyed more than 4,000 digital marketers, and statistics suggested that 70% are measuring ROI, but long before a sales cycle has concluded – the average B2B sales cycle typically takes place over the course of at least six months.

Budget Programs 31

Budget Programs Marketing Report Sales Cycle Forrester 31

KoMarketing Associates

NOVEMBER 10, 2021

According to Forrester, 68% of people don’t think brands share interesting content. . According to a Hootsuite survey , 60% of all businesses plan to increase their Instagram budget, and nearly half plan to do the same for Facebook, YouTube, and LinkedIn. . Not sure what type of content to publish on your B2B social channels?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). The number one objective of ABM, the survey revealed , was to generate revenue.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

MARCH 2, 2017

In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex. B2B Buyer Journey Mapping Basics.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120