SnapApp

MAY 29, 2018

A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. just 18 months previous. Who are they?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

AUGUST 29, 2019

According to Forrester , marketers see an average 20 percent increase in sales opportunities from nurtured vs. non-nurtured leads. However, a prospect who has displayed buying intent signals that match up with your value prop would be better suited to receive a case study. The Problem with Old School Nurture Streams.

Buyer Intent 59

Buyer Intent Top of Funnel Intent Campaigns 59

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. And there are many, many different metrics a content marketer has to study in that process.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

JUNE 5, 2018

According to Forrester research, only 8% of B2B companies have sales and marketing departments that are tightly aligned. An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry. Forrester Research via HubSpot). It’s one of the fastest ways to boost sales productivity.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. And there are many, many different metrics a content marketer has to study in that process.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

SnapApp

MAY 4, 2016

Forrester. One of the most effective ways to convince leads that they’re ready to start a free trial or to see a demo is to provide relevant case studies. . - MarketingSherpa. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. MarketingSherpa. CSO Insights. Gleanster.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. She helps B2B tech companies create content marketing programs– through blog strategy, longform resources, and case studies– that help them reach their audience. Tracey Wallace. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. She helps B2B tech companies create content marketing programs– through blog strategy, longform resources, and case studies– that help them reach their audience. Tracey Wallace. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Circulate a case study showcasing happy customers enjoying your product or service. . According to Forrester , 100% of business decision-makers use social media for work purposes. Empowered Buyers. Social Media. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

MARCH 20, 2014

Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. . eBook: Even more in-depth than a white paper, an eBook is a full compilation of stories, case studies, observations or other detailed chapters into a refined digital piece of content.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. eBook : Even more in-depth than a white paper, an eBook is a full compilation of stories, case studies, observations or other detailed chapters into a refined digital piece of content.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . Source ). . . This is the death of one-size-fits-all email blasts.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

JUNE 6, 2017

According to Forrester Research , 74% of business buyers conduct more than half of their research online before making an offline purchase. . In fact, studies show that this increase in research and planning on the buyer’s side has led to the buying cycle getting longer overall. . Source: Think with Google ). . Shares new ideas.

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. And a number of other benefits: . Source ). . Those numbers tell a pretty compelling story.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. According to this marketing study , the highest performing teams are 2.3x This study revealed that the highest-performing marketing teams were 9.7x Some of us will cough up $500 for highly respected research studies.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62