Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

FEBRUARY 23, 2018

That’s really the best question, since we just completed a study of B2B marketers, and the results were clear. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. The study reveals the feelings business buyers seek in response to our offerings, feelings like confidence, optimism and accomplishment. A new study from MX Group confirms: The Number 1 characteristic of top performing B2B firms is “Have good data.” But it’s time to be more human.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

SEPTEMBER 22, 2016

State of Procurement Study ). Forrester ). Forrester ). FINDING YOUR AUDIENCE. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Conductor ). 96% of consumers have searched for product information from their mobile device. Social Media Examiner ). Interbrand ). GE Capitol).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JANUARY 14, 2013

91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). source: Forrester ). source: Forrester). source: BRITE Study). source: BRITE Study).

Stats 80

Stats ROI CMO Forrester 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. My recent LinkedIn marketing study shows this.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). Models can’t study your niche, let alone know your audience’s internet surfing habits or their shopping behavior.

SEO 80

SEO Forrester Wikipedia Keywords 80