Do Your Website Visitors Feel Like They’re on Another Planet?
B2B Marketing Traction
MARCH 8, 2012
” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Certainly a company website is one of the most critical brand touch points. It should be designed not only to brand your company, but to welcome visitors and engage them in the brand.
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