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Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. A survey of 189 Forrester customers revealed the number of blogs started by these B2B organizations `plummeted` in 2007 from 2006 as the results from these blogs did not meet expectations. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media is considered

According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. Tags: customer acquisition Internet marketing competitive advantage social media business strategy marketing strategy customer satisfaction corporate communication With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment. I've been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts,

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal?." While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading. If your company is wondering how blogs The report describes the growing popularity of blogs; why companies should consider blogging; how companies can take advantage of blogs; and best practices in corporate blogging. A few of Charlene's key findings: -

That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem. Recently, an analyst relations consultancy, SageCircle, broke the story that Forrester management will require its analysts to take down their personally-branded blogs or redirect readers to a Forrester-branded blog. The most powerful example of one of these personally branded blogs is Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted,

To Subscribe to that feed click here - Ctweeters CEOs Richard Branson - CEO - Virgin http://twitter.com/richardbranson Tony Hsieh - CEO - Zappos http://twitter.com/zappos Brian Halligan - CEO - Hubspot http://twitter.com/bhalligan Dan Neely - CEO - Networked Insights http://twitter.com/dneely40 Penelope Trunk - CEO - Brazen Careerist http://twitter.com/penelopetrunk Bernie Borges - CEO - Find and Convert http://twitter.com/berniebay Rob Howard - CEO - Telligent http://twitter.com/robhoward Lewis Green - CEO - LG Business Solutions http://twitter.com/LewisG Drew

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Just read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast . From the results, this quote from Forrester's Shar VanBoskirk is worth some discussion: "The most interesting takeaway from the research is that overall advertising budgets will decline .  Success in social media relies on a web content strategy that works for the brand and especially for the brand's advocates. 0160; Yep.  0160; With dollars moving out of traditional media toward less expensive and more efficient interactive tools,

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone . Most recently, Marketo just announced their lead management solution.

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. That can really help you apply different nurturing strategies for different types of leads. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced.