vendor 
OnMessage
NOVEMBER 1, 2022
According to a recent Forrester Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while around four in 10 buyers indicate [.]. The post Consistent Omnichannel Storytelling Will Separate Market Leaders from Laggards.
Sword and the Script | B2B
JANUARY 23, 2024
Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”
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Vidyard
JANUARY 8, 2016
And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Buyers prefer to do research themselves rather than rely on vendors’ sales reps. Forrester Predictions for 2016: B2B Marketing's New Mission. Check out the rest of Forrester’s predictions in their report, here. Get the Report.
Webbiquity
OCTOBER 8, 2019
Actually, the B2B market is about twice as large, according to Forrester. But in the B2B world, purchases in the tens or hundreds of thousands of dollars are not uncommon, and complex systems at the enterprise level can easily run into the millions, especially for contracts involving multiple product and service vendors working in tandem.
Brandpoint
JUNE 7, 2018
Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Forrester’s B2B Marketing & Sales Forum. Date: Oct.
Contently
AUGUST 22, 2017
While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.
Valasys
DECEMBER 5, 2019
Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.
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