ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. In fact, according to a Sprout social survey, a full 55 percent of marketers claim that ROI is a top concern for them. Social media ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Valasys

OCTOBER 15, 2019

This can be done by publishing pieces of content or videos evidencing positive customer experience, via active media or by utilizing influential customers, who witnessed phenomenal customer experiences, to bring forth their positive experiences in the form of storytelling to aid branding.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Contently

MAY 2, 2016

According to a recent Consumer Expenditure Survey, people over 50 have a combined income of $2.4 And a Forrester report from a few years ago found that baby boomers spend twice as much money online as younger demographics. A history of storytelling.

Advertising Agencies 60

Advertising Agencies Work Management Media Marketing Management 60

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Surveys: We survey newsletter subscribers all the time to learn about their challenges and needs, which drives a lot of our story ideas.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Content4Demand

NOVEMBER 29, 2018

The gap is narrowing before our eyes, as this Forrester report (delivered via PathFactory) illustrates in great detail. According to the Content Marketing Institute ’s 2016 survey, about 36% of B2B marketers use print—in part to battle an oversaturation of digital content. But make no mistake, B2B marketing remains a distinct art form.

Marketing AI 46

Marketing AI Content Forrester Buzz 46

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Digital Marketing World Forum

OCTOBER 4, 2019

Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. All content is designed to persuade.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

The ROI Guy

JANUARY 16, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales professionals fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Valasys

JULY 29, 2019

By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

The ROI Guy

APRIL 8, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Click here to learn more. #2 Click here to learn more. #3 Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the number 1 reason why sales professionals fail to meet quota is their “inability to effectively communicate the value of proposed solutions”. According to Forrester, less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

FEBRUARY 8, 2017

A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). The tool made it easy for partners by providing personalized value storytelling and the financial justification needed to make the case for quicker migration.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

The ROI Guy

NOVEMBER 10, 2014

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Empower Sales with Value Storytelling and Quantification 3. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2014.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JULY 9, 2013

Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the number 1 reason why sales professionals fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Click here to learn more. Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. A study by Forrester Consulting reported that experience-driven businesses have 1.6 Depict the Hero’s Journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

The ROI Guy

MARCH 1, 2016

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

JULY 15, 2015

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Marketing Insider Group

FEBRUARY 17, 2021

Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. Content marketing is genuinely targeted because it uses empathy and brand storytelling — but also delivers traceable ROI. Don’t get left in the aftermath of capital flight. But it’s all a charade.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

PR 75

PR Trust Marketing Stats B2B Marketing 75

SnapApp

AUGUST 14, 2018

Let’s do a quick dive into Communications 101 and look at two key elements around stellar content that produces results: Storytelling. Copyblogger : Storytelling and writing insights for content marketers at any level. Enchanting Marketing : Beginner level, easy-to-digest tips on storytelling and communication. Research Prowess.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

Martech Advisor

JANUARY 17, 2020

Confirmit’s survey , which polled over 800 CX professionals globally discovered just the opposite – the number of CX teams receiving significantly increased investment is declining, dropping from 22 percent 16 percent in just the last year. Learn More: What is at the Core of an Omni-Channel Marketing Solution?

Business 97

Business Lead Scoring Lead Ranking Forrester 97

SnapApp

AUGUST 14, 2018

Let’s do a quick dive into Communications 101 and look at two key elements around stellar content that produces results: Storytelling. Copyblogger : Storytelling and writing insights for content marketers at any level. Enchanting Marketing : Beginner level, easy-to-digest tips on storytelling and communication. Research Prowess.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. For direction here, I usually consult the Content Marketing Institute’s annual surveys (conducted in partnership with MarketingProfs). 61% go on to say one-quarter to three-quarters of their content goes to waste.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

BDB

JANUARY 20, 2023

With 64% of customers in a customer purchase intention survey stating a video on social media directly impacted their purchasing decisions, the power of video marketing cannot be underestimated in a world driven by autonomous decision-makers. Want to explore the limitless potential of 3D video? Online Video Marketing Strategies.

Video Marketing 26

Video Marketing Top of Funnel Marketing & Strategy Buying Cycle 26

The ROI Guy

JULY 8, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3rd year in a row) is their “inability to effectively communicate value”. Empower Sales with Value Storytelling and Quantification 3. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Delivra

OCTOBER 23, 2018

And your prospects want you to connect with them through email, according to research by Forrester. Surveys are another tool that can help you learn the most relevant information. Part of delivering that type of engaging content includes storytelling. Segment your audiences. Share stories.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

SnapApp

APRIL 25, 2018

For example, a growth team might want more leads and think rewriting a homepage will do the trick, but it's not always feasible to run surveys and interview customers. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Storytelling in content marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

For example, a growth team might want more leads and think rewriting a homepage will do the trick, but it’s not always feasible to run surveys and interview customers. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Storytelling in content marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

JANUARY 5, 2016

Surveys suggest that many marketers are uncertain of the effect of content marketing. this week’s chart, we look at data from a survey of 542 U.S. Using storytelling to strengthen your brand by i-SCOOP. Storytelling is one of the most powerful ways to breathe life into your brand. The Storyteller by Content Magazine.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Single Grain

OCTOBER 11, 2019

One survey found that 72% of customers were more likely to do business with a brand after seeing friends post or talk about their experiences with that brand. Send them follow-up thank you emails or surveys and include links to your social media. The Art of UX Storytelling: How to Create Your Brand’s Story.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

KEO Marketing

SEPTEMBER 1, 2017

According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead. Leverage LinkedIn for sharing business content.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Visual brand storytelling. I've taken three surveys in the last two days. Here's an example from the blogger survey. In the most recent CMI survey only 37% of companies said they had a defined content strategy (what are the others doing?) Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Content Standard

MAY 7, 2018

As long ago as 2013, Forrester identified a shift toward what they called “ marketing orchestration ,” or managing ongoing customer touchpoints across multiple channels, and yet most marketing teams still lack enterprise-wide visibility of their content and marketing activities.

Multi-Channel 43

Multi-Channel Enterprise Management Paid Search Agency Advertising Channels 43

Golden Spiral

NOVEMBER 20, 2020

And I really thrived in like all my writing classes, all my English classes, um, ended up taking AP English as a junior and high school and just completely fell in love with storytelling more than just writing. Um, and then in the health tech space, uh, Kloss does a lot of research reading things like leapfrog surveys for hospitals.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62