Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

JANUARY 8, 2016

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and B2B messaging.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Must Read : Storytelling in Sales: The SQL Conversion Guide MQL vs. HQL: A Spectrum, not a Binary Choice Think of MQLs and HQLs as points on a spectrum, not a rigid classification.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Heinz Marketing

DECEMBER 26, 2020

9 Video Storytelling Tips to Engage Your Audience. Video storytelling is a great method for educating, entertaining, and engaging your audience. The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester. How to Help Others During This Holiday Season. Thanks, Clare Ansberry. Thanks for the tips, Stephanie Stahl.

B2B 78

B2B Storytelling PR Deliverability 78

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Content marketing is really storytelling in a more strategic way. Most industries are in a state of content marketing saturation. With so much content out there, why does most of it fail to deliver? The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. A CMO is your chief storyteller, focusing on creating a narrative that keeps your customers engaged.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Content Standard

APRIL 5, 2021

Ian Forrest, global marketing officer at New York Life Investments, describes the direction his company took to become more customer centric. “That’s the filter through which we look at all of our thought leadership and top-funnel storytelling.”

Top of Funnel 105

Top of Funnel Differentiation Paid Search Agency Thought Leadership 105

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed, Forrester surveyed buyers, and they quickly indicated that only 10% of sales reps sell with a value-focused approach - selling with insights, diagnostics, financial justification and value differentiation.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Lattice

APRIL 13, 2016

In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Content that engages prospects with current customers.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Dispelling the Myth: Why ABM is Not the Death of Storytelling and Creative Marketing. Business leaders expect a marketer to support demand gen but also want a brand leader and storyteller.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

SalesChoice

FEBRUARY 8, 2017

Forrester Research has found that 49% of CRM Projects fail. Data StoryTelling: Bringing Life to your Data (Source: [link] ). A Storyteller expert-discussing story attributes, (Source: [link] ). David Snowden, Expert in Cognitive Sciences and StoryTelling. Thomas Davenport, Expert on Analytics and Big Data. LeAnna Kent.

Storytelling 20

Storytelling CRM Forrester Analytics 20

Vidyard

AUGUST 2, 2017

As Forrester points out in their new report, B2B Consultant Sellers Reign In The 21st Century , top sellers are master storytellers, empathetic partners, and focused on advocacy rather than closing the deal. These are just three of the six key attributes of successful sellers in today’s B2B market.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Content4Demand

JULY 11, 2019

Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. Insights-Inspired Storytelling. Iconic and imaginative storytelling isn’t just for writers like Stephen King and J.K. Do some recon on the B2B Labs, B2B Mentors and intimate workgroups. Haven’t registered yet?

Content 58

Content Storytelling Advertising Benchmark Forrester 58

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You can use Instagram stories and promoting your brand and storytelling. Shoppable Posts.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Forrester predicts that one of the most important needs for marketers in 2019 will be the ability to lead full life cycle experiences for customers. Tell Your Story.

Ad Building 79

Ad Building Forrester Content Storytelling 79

Seismic

AUGUST 31, 2020

According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Seismic

OCTOBER 1, 2020

The G2 Grid Report for Sales Enablement comes on the heels of G2’s second-annual Reach conference, where Seismic leaders were invited to speak on the role of the customer’s voice in brand storytelling and corporate narratives.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Webbiquity

DECEMBER 26, 2012

7 secrets of a master digital storyteller by Get in Front Communications. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

The ROI Guy

APRIL 2, 2014

Alinean Financial Justification Forrester IDC Pisello Qvidian Sales Enablement Selling effectiveness SiriusDecisions Storytelling Value Gap Value Selling ValueStory visual storytelling' Checkout the what we presented here: [link].

Forrester 40

Forrester Storytelling Conference Effectiveness 40

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media.

Planning 58

Planning Studies B2B Marketing Trends 58

Marketing Insider Group

DECEMBER 30, 2019

They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. According to a 2018 Forrester report , 90% of businesses see the CMO as “the connective tissue between different lines of business.”. But they’re also responsible for driving business culture change and innovation.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. But it’s not just people on your payroll who’ve got creative chops.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

The ROI Guy

NOVEMBER 22, 2013

Worse, according to Forrester, up to 3 years for complex selling like for technology sales reps, medical equipment and many more. Each sales rep costs as much as $135,000 in additional costs beyond salary and incentives according to Forrester, including costs for training, CRM, sales enablement, content and leads.

Forrester 40

Forrester Storytelling Training Deliverability 40

Content Standard

JULY 1, 2015

Skyword was cited for highest gross customer satisfaction scores in Forrester Research’s first Wave Report for Content Marketing Platforms (CMPs). According to Forrester, “Skyword is known by most content marketers for its pool of writers, photographers, and videographers, offered as a service.

Work Management 40

Work Management Marketing Management Marketing Report Research 40

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Being a marketer is about being a storyteller, and both James Corden and Queen Latifah have spent their careers telling stories across a variety of channels.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences, March 2018 Forrester blog post. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge. This isn’t surprising.

Branding 136

Branding Brand Identity Content Advertising Agencies 136

The ROI Guy

OCTOBER 1, 2014

Each year Forrester asks this question of Executive Buyers worldwide, and the results reflect the Good, the Bad and the Ugly of current sales rep capabilities: > The Good – A majority of buyers ( 62% ) indicate that your vendor sales reps are knowledgeable about your company and products.

Peer-to-peer 40

Peer-to-peer Forrester Training Storytelling 40

Marketing Insider Group

JUNE 4, 2013

Billed as the world’s largest B2B Marketing event, I was honored to present on the need to win the battle for custom attention through better content and storytelling. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100