Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. It speaks for itself: We looked at studies published last year and this year to seek a comparison and show if things had changed or not but we quickly realized that today’s stats no longer check on the same parameters. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These Seven Stats Shed Light on the Future of Sales.” Who doesn’t love a little personal attention? It makes us feel special, like we actually matter.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

The Mx Group

SEPTEMBER 11, 2018

Forrester ). If you’re building a case for why content marketing is important, I hope these stats will help you drop the mic at your next presentation to management. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. CMI, ICC, Contentful and Publicis.Sapient ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Hubspot

JULY 31, 2013

Besides quelling your daily concerns, you also need to be aware of the trends in website design. 17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ). Source: Forrester Research ) ( Tweet This Stat! ). Source: Keynote ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Porch Group Media

JANUARY 26, 2021

Check out our free email marketing success kit , full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success. Teens use these frequently, with 70% using these channels more than once a day. Click here to learn more. Interested in more great resources?

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Litmus

MAY 4, 2021

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Marketing Insider Group

OCTOBER 13, 2015

Think about these stats from the Business Marketing Association and Forrester research: 21% of marketers say the skills for which they were hired are now obsolete. You can see where the trend is going. Change is what business is all about today, not just marketing. 97% are doing things they’ve never done before. Not this week.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

SnapApp

AUGUST 16, 2018

Maturity assessments gauge your prospect’s readiness for anything from an industry trend to a particular kind of software. Check out Blackbaud’s stats to date from their product picker: Read more about how Blackbaud uses interactive content here. Maturity Assessments. See the maturity assessment in action. Final Thoughts.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

AUGUST 16, 2018

Maturity assessments gauge your prospect’s readiness for anything from an industry trend to a particular kind of software. Check out Blackbaud’s stats to date from their product picker: Read more about how Blackbaud uses interactive content here. Maturity Assessments. See the maturity assessment in action. Final Thoughts.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. You can put your all into a sales pitch, with all of the stats to back it up. Upcoming trends. We’re already predicting what’ll be trending in 2020! However, it’s especially important for B2B companies.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Twitter is Disproportionately Popular with African Americans&# with some stats put to it.

Social Media 159

Social Media Media Stats Statistics 159

Adobe Experience Cloud Blog

MAY 23, 2012

We are trending in San Francisco. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Following the video, Beth Cossette brings up some interesting stats around businesses being more social.

Marketo 48

Marketo Allocation Enterprise Management Forrester 48

Outbound Engine

NOVEMBER 6, 2018

Stat courtesy of Campaign Monitor. Bonus Content: Dig into email marketing trends and strategy with our free guide. A joint study from Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics. Reaching The Right Audience. Get It Now.

Small Business Marketing 51

Small Business Marketing Email Marketing Budget Programs Business 51

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Discover more B2B e-commerce trends and stats.

B2B 52

B2B Marketing Management Case Studies Paper 52

ActiveDEMAND

APRIL 11, 2017

Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception. Need some compelling stats? In short: Using live chat is a great tool for lead generation.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Paid Search Agency Enterprise Management 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Not a great stat, but it does mean that 50% are surviving past the five-year mark. According to Forrester research , 68% of B2B buyers have expressed a 'don't call us, we'll call you' preference.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Seismic

JULY 25, 2019

Seismic commissioned Forrester Consulting on a July 2019 study [1]. And what lessons are instructive for future trends in sales and marketing? The full 13-page study will be released on August 20th during a free webinar featuring Forrester Principal Analyst Mary Shea. What are the results of the research?

Forrester 55

Forrester Studies Personalization Stats 55

Marketing Insider Group

FEBRUARY 17, 2021

Goggle admits it right away (although I’m not sure who’s behind this embedded instant stat): Search Engine Journal tells us each brand should expect “fraudulent” clicks to consume 20% of all paid ad clicks—in other words, bots. Even small businesses who reported a decline of 90% in ad spend saw little to no change in sales revenue.

Paid Content 363

Paid Content Paid Search Agency Ads Marketing Budget 363

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

DECEMBER 16, 2016

From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation. Chatbots were unleashed with varying degrees of success in 2016, and that trend will continue next year. Using Chatbots. Bots can be a boon for marketing transformation if used properly.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. But I have a secret: I get a kick out of traffic stats. Apart from knowing whether your stats are going up or down, what does that mean?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Contently

FEBRUARY 9, 2017

We all know the value of a good stat. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

ClearVoice

JUNE 19, 2023

Image source: Statista According to HubSpot’s 2023 Social Media Trends Survey , the top three social media platforms expected to grow the most in 2023 are Instagram, TikTok, and Facebook. Social media marketing stats: User engagement The average social media user spends approximately 2.5 Viewers find short-form videos 2.5

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Marketing Insider Group

JUNE 14, 2012

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Forrester (@ Forrester ) – top analysts firm covering business and marketing. Fortune Magazine (@ FortuneMagazine ). Inc Magazine (@ Inc ).

Curation 100

Curation Resources Emarketing RSS 100

NetLine

NOVEMBER 30, 2023

Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests. Gong.io) that analyze interactions with buyers.

B2B Sales 52

B2B Sales Intent Digital Asset Management B2B Marketing 52

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI. In 2020 alone, US businesses invested an estimated $79.3

Budget Programs 118

Budget Programs Spending Paid Search Agency Marketing Budget 118