Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Biznology

MAY 25, 2015

Here are 31 stats on SEO that show what Ricky Bobby knows. #1 source: Forrester ). Do these stats show you what drives SEO? 31 stats appeared first on Biznology. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? 1 driver of traffic to a web site is organic search. Like this post?

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Porch Group Media

DECEMBER 2, 2021

You may have heard some of the stats. Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. A 5% increase in customer retention can boost profits by 25% to 95% and almost 65% of a company’s business comes from repeat customers.

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Cintell

MAY 18, 2021

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Biznology

JANUARY 14, 2013

Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). How are CMOs doing? source: AdAge ).

Stats 80

Stats ROI CMO Forrester 80

Cintell

MARCH 10, 2016

Using Personas increases email open rate 2-5 times (Forrester). Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). DemandGen). Email Click-through-Rate increased by 10% (MarTechBlog). Email revenue increased 18x compared to broadcast emails (Douglas Karr).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Strategic-IC

NOVEMBER 10, 2020

Forrester Research. ABM isn’t just about knowing which companies to target, but about which decision makers at those accounts to engage, and how to engage them. Scott Vaughan, CMO, Integrate. Nearly two-thirds of B2B marketers identified engaging key decision makers as their top challenge. Meagen Eisenberg, CMO, MongoDB.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Is my email design appropriate?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

chiefmartech

MAY 29, 2020

As Forrest Gump might say, “Platform is as platform does.” Here are some of the stats for martech SaaS, excerpted directly from their report: The fastest growing martech companies have an average of 46 product integrations. The median number is 17 integrations. 96% of martech companies have at least 1 integration.

API 101

API Paid Search Agency Companies Forrester 101

Exo B2B

JUNE 18, 2019

It speaks for itself: We looked at studies published last year and this year to seek a comparison and show if things had changed or not but we quickly realized that today’s stats no longer check on the same parameters. Stats from the LinkedIn Marketing Solutions blog. Channels, strategies and content. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

NetLine

JUNE 21, 2022

In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . You’ve probably seen the stats, and maybe even accepted as common knowledge now that conversion increases by 9x when responding within five minutes of lead submission. . Healthcare/Medical. Biotech and Pharmaceuticals.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Here are some sales stats that you may find shocking: According to Forrester, 68% (of prospects) want to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. What do these stats tell me? TOPO states it takes an average of 18 calls to connect with a buyer.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Marketing Insider Group

AUGUST 28, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 pieces of information before making a buying decision.”

Allocation 101

Allocation Content Curation Thought Leadership 101

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. While most identity programs are apparently quite shaky, the C-suite doesn’t see it that way.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Social Bakers offer a free Instagram analytics tool.

Analytics 95

Analytics Tools Best Practices Tagging 95

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Principal Analyst, Forrester Research. Transparent volume stats for nearly every asset & exchange. They are followed by an average of 3,197 other Twitter accounts.

Twitter 260

Twitter Startups Work Management Marketing Management 260

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These Seven Stats Shed Light on the Future of Sales.” Who doesn’t love a little personal attention? It makes us feel special, like we actually matter.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Hubspot

DECEMBER 13, 2013

With that being said, we’ve compiled a list of some of the best holiday marketing statistics from our friends at Forrester Research, the National Retail Federation, and Deloitte (among others).

Stats 28

Stats Forrester Budget Programs Inbound Marketing 28

Golden Spiral

MARCH 10, 2022

As marketers, we have become obsessed with numbers, stats, and metrics. Companies throw around so many dates, names, stats, and jargon that our brains brush most of them aside. While that stat is impressive, this client has seen great growth in other areas as well: 68% growth in marketing qualified leads from all sources.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JANUARY 18, 2012

If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance. Stats to Set the Stage for Lead Nurturing. Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!” “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

NOVEMBER 18, 2011

So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This!

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Hubspot

JULY 31, 2013

17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ). Source: Forrester Research ) ( Tweet This Stat! ). Source: Keynote ) ( Tweet This Stat! ). Source: Mobile Joomla ) ( Tweet This Stat! ). Source: MarketingSherpa ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Hubspot

JUNE 29, 2012

Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Granted, the report is based on responses from only 175 business decision makers.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Contently

APRIL 10, 2017

Today, marketing technology can essentially be mapped to five key functions: governance, planning, production, utilization, and activation, as established by Forrester’s 2017 Wave Report. We’re at the point where marketers could drown in a sea of stats if they try to analyze all of the information out there.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

PureB2B

AUGUST 21, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 pieces of information before making a buying decision.”

Allocation 62

Allocation Content Curation Forrester 62

Biznology

OCTOBER 2, 2014

Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) million words, according to Forrester Research. On the surface, it would seem like shorter videos would see higher completion rates than long-form ones, but the stats do not back that up.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

The Mx Group

SEPTEMBER 11, 2018

Forrester ). If you’re building a case for why content marketing is important, I hope these stats will help you drop the mic at your next presentation to management. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83