KoMarketing Associates

MAY 4, 2021

Airtable recently published its “Marketing Trends Report,” and statistics showed that marketers believe between 20% and 49% of data is duplicated in multiple places, such as spreadsheets, docs and apps. Overall, the statistics suggest that marketers still have work to do before they can turn to internal data for all of the insight they need.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. This statistic seems to tell us that either something is very wrong in the world of marketing, or we’re still missing an essential distribution channel. Adopting a centralized content asset and measurement system.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large numbers of customers.”. in 2022 on a 100-point scale.

Forrester 106

Forrester Verticals Business Case Studies 106

KoMarketing Associates

JULY 11, 2019

Statistics showed that only 18 percent of marketers are currently using AI. That being said, just 16 percent of marketers said they are actively working on AI-related projects. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Lead Nurturing works to generate revenue and increase marketing ROI. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Lead Nurturing works to generate revenue and increase marketing ROI. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. These statistics should not discount the lost businesses during COVID.) Call mobile numbers as prospects enter hybrid work schedules. increase in these applications. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. These statistics should not discount the lost businesses during COVID.). Call mobile numbers as prospects enter hybrid work schedules. increase in these applications. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

KoMarketing Associates

DECEMBER 12, 2017

The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems. Forrester research shows that less than 1 percent of leads turn into customers. What was the most interesting statistic/finding in the report to you?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

B2B Marketing Directions

DECEMBER 20, 2020

These research findings show that marketing performance measurement is still very much a work in process. Marketing Mix Modeling (MMM) - MMM involves the use of statistical techniques to estimate the impact of marketing and advertising programs on incremental sales and/or other desired outcomes. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. Key B2B Buyer Journey Statistics to Learn From . 77% of B2B buyers say their latest purchase was very difficult— Gartner .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Heinz Marketing

AUGUST 20, 2021

For tech stack, we’re not just looking at the tools in your arsenal, but what enables those tools to work, and of course data is the foundation of it all. A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. Get rid of them!

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

ClickZ

SEPTEMBER 27, 2019

Percolate works with some of the largest brands in the world, including Google, Cisco, Microsoft and Electronic Arts. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Oktopost

JANUARY 5, 2021

You look at their job titles, you identify the industry they work in, the country where they are domiciled, maybe their age, their academic credentials, maybe their gender, or how long they have been in the role. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Golden Spiral

MARCH 10, 2022

Work on content that excites visitors and puts your name at the tip of their tongue when it’s time to make a purchasing decision. Annette Simmons has worked with NASA, Microsoft, and others to help them tell better stories. A Statistic to Cite. What statistic do you want your prospects to remember most? What changed?

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Top Rank Marketing

SEPTEMBER 4, 2023

We’re facing a recession, budgets are down, customer expectations are up, and, on top of it all, radical new AI applications are changing the way marketing works forever. According to Forrester’s 2023 budget planning survey , 86% of U.S. 2023 has created something of a perfect storm for B2B marketing. Innovation as a necessity.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? That’s a pretty impressive stat!

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . Sharing videos about your team or how your process works can be interesting and build brand trust.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Common Challenges for SDRs. Offer Better Coaching. Conclusion.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. This is where your teams will need to work together. What pains are your buyers facing?

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. B2B Email Marketing – 2013 Statistics.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. The Ideal B2B Lead Generation Strategy in 2022.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. Because gigs and income are unpredictable when you work as a freelancer, that means those new to this industry must learn how to adapt and make freelancing work as a business.

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

KoMarketing Associates

MARCH 24, 2014

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Followers: 247K. Standout Tactic: . Standout Tactic: . Images, images, images. General Electric.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120