KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. What was the most interesting statistic/finding in the report to you? With so many strides being made in the advancement of video and social media as engagement tools, email continues to show that it’s tried and true when it comes to engagement.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Vidyard

SEPTEMBER 12, 2017

Yet, when salespeople are new to video, they can come across like late-night infomercial hosts pitching some sort of slap-chopping kitchen appliance. To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. Hook them early with a powerful lede.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Key B2B Buyer Journey Statistics to Learn From . The latest B2B buyer journey statistics should inform enhancements to your customers’ journey.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. The average American spends nearly 40 hours a week watching videos. That's a staggering statistic. It's no wonder, then, that so many online creators are turning to video content for their marketing. Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. This is certainly not a statistically meaningful atrophy, but it paints a picture of a plateauing social Web, where the remaining holdouts are simply not going to jump on board.

Social Media 151

Social Media Facebook Forrester Media 151

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Video Marketing. As a result, Google push sites that comprise videos. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Here are a handful of ideas for blog posts, podcast episodes, and videos. A Statistic to Cite. A Lesson to Apply. A Vision to Cast.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . Sharing videos about your team or how your process works can be interesting and build brand trust. When to Post on Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Learn more : Top Video Marketing Strategies 2019.

Planning 58

Planning Studies B2B Marketing Trends 58

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Choose the appropriate mode for publishing your material, such as blogs, videos, or webinars.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram requests the videos on the platform not to exceed 60 seconds in length.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Influitive

JANUARY 15, 2016

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Customer videos - As advocate marketing experts, our advocates are our greatest assets. Free Forrester Report: Advocate Marketing Is Critical To B2B Success.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. As a result, Google push sites that comprise videos. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Let me lay out a few statistics for your consideration. Offer seamless feedback processes.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. Do you need to include product-driven demos and how-to videos, or will PDF-type documentation suffice?

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Entertainment (games, videos, and “accessing Web sites for fun”) dropped from 49% to 20% in the same period. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media.

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. Hubspot) 91% of brands incorporate video as a marketing tool.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

KoMarketing Associates

SEPTEMBER 14, 2013

As mentioned above, content marketing takes on more of the sales cycle responsibility through forms such as introductory videos (for many, as good as the first sales handshake and elevator pitch), tutorials, FAQs, product descriptions, etc. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Inbox Insight

DECEMBER 4, 2018

Buying platforms, data providers and publishers formally the preserve of B2C marketers are now responding to this demand, opening up new opportunities for B2B marketers to extend their advertising ecosystem ( Forrester ). ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. YouTube Usage Statistics.

Statistics 64

Statistics Youtube B2B Marketing B2B 64

KEO Marketing

MARCH 30, 2017

Content can be white papers, eBooks, blog posts, videos and articles. Source: Forrester Research). Here are a few statistics: 81% of shoppers conduct online research before making big purchases. What is important is that this content is relevant to the prospect audience and useful for them. Source: Demand Metric).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

B2B Digital Marketer

MARCH 23, 2021

Some do repurposing in the digital sense through the use of videos and podcasts. Take your existing content, repurpose it , whether it’s videos or podcasts or whatever. I, too, have used this strategy many times before. You don’t even have to rewrite or retype everything. Repurpose it, get it transcribed.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Twitter Statistics. Instagram Statistics. Videos get 21.2% LinkedIn Statistics. 42% of the world's population uses social media.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Demand/Lead Generation: MarketingProfs.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Video may be the most trusted content in B2B .

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Why not treat live customer communications as an additional opportunity for personalization ? Lead Generation.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Automation Services Ad Agencies 40

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Demand/Lead Generation: MarketingProfs.

Training 48

Training Demand Demand Generation Agencies Planning 48

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Here are a few statistics that back this idea up: . 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Influencers can produce recurring content to demonstrate loyalty to products that they love.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48