Golden Spiral

MARCH 10, 2022

A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. While it might not be right for every business, it can help B2B businesses drive traffic, educate their audience, and generate leads. According to Forrester, 68% of people don’t think brands share interesting content. .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Increase Traffic. Simply put, the numbers tell a compelling story. Get More Backlinks. Bump Up Conversions.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Having an Instagram account has two prime benefits for B2B marketers: It helps in building brand awareness & It can significantly improve the website traffic.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Additionally, if your website has more video content, it will drive higher site traffic than text. This will help you boost the site traffic by staying more visible and relevant to consumers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

EveryoneSocial

JULY 31, 2018

This content your company produces not only helps build organic traffic through search engines but if you are becoming a social business you’ll now have endless amounts of great content to share on social media that attracts your intended buyers. Some quick content marketing statistics: The average person consumes 11.4

Research 79

Research Effectiveness Brand Identity Branding 79

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. of all internet traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

KoMarketing Associates

JANUARY 18, 2018

Customer engagement and website traffic followed closely behind. While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing. Sites not optimized for mobile could lose search visibility and organic traffic.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Wednesday is the best day to post while Sundays show the least traffic. Twitter Statistics. Instagram Statistics. LinkedIn Statistics.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Media Stats Statistics 160

EveryoneSocial

JUNE 10, 2020

Forrester ) Twitter has more than 330 million monthly active users. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. Additionally, we know from the statistics above that people turn to social media to research and learn about products, services, and other brands. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. High-quality, valuable content drives traffic and leads to you. Source: Capterra.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. How the most popular social media sites for generating B2B traffic compare.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Sharpspring

JUNE 9, 2017

Where is traffic coming from? A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service. 77% of people say that valuing their time is the most important thing a company can do to provide them with good service. – Forrester Research.

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Sharpspring

JUNE 22, 2017

Where is traffic coming from? A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service. 77% of people say that valuing their time is the most important thing a company can do to provide them with good service. – Forrester Research.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Social Media Marketing - Through a social media tool , you connect with your audience and promote your product/service, increase brand awareness , drive sales, and increase website traffic.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Industries that blog tend to reach 55% more web traffic. Audio and Podcast Marketing Statistics.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The article cites one of our favorite statistics in its intro -- that leads generated through social media and content cost half as much as leads acquired from outbound marketing.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ah yes, numbers, measurements, ROI, return on objective, percentage improvements, traffic stats, sales reports… Yes, I know, I know, that’s important, but I’m a content marketer, not a statistician! But I have a secret: I get a kick out of traffic stats.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

DECEMBER 9, 2009

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Top 25 Social Networks by Navel Marketing Brian Critchfield reports on the top social networks ranked by traffic.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. Want to grow your organic traffic by 20-100%?

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Marketing Insider Group

FEBRUARY 9, 2021

Traffic: Without consistent traffic to your website, your content marketing efforts will fall short. Start measuring your monthly website traffic and unique page views so you can track progress month over month. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Conduct customer research.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

APRIL 3, 2012

Post links to your articles, blogs, events, and lead generating offers to drive site traffic and generate leads. The reports based on that information provide statistically accurate fodder for coaching and accountability. 2) Don't ignore the less popular social tools. 5) Stay organized with a CRM. 6) Use video as a sales assist.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

sagefrog

JANUARY 10, 2024

Benchmark Current Metrics Prior to planning the redesign, document your current performance metrics, analyzing monthly performance in traffic, conversion rates, and user engagement. i] Know Your User – UX Statistics and Insights, Toptal [ii] The Six Steps for Justifying Better UX, Forrester [iii] How Often Should You Redesign Your Website?,

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Valasys

NOVEMBER 22, 2019

For example, the marketers focusing on organic traffic are bound to have the obvious question on their minds: How many blog posts per week for ranking? Organic Traffic: Blogging is an imperative practice to draw an increased number of followers on your website. So, more isn’t always better & less isn’t always bad.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Conductor

JULY 6, 2022

This overwhelming amount of data underscores why a “build it, and they will come” philosophy won’t work to generate web traffic in today’s oversaturated online marketplace. The goal of every campaign is to get the right content in front of the right target audiences and drive more organic traffic to your website.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59